Quiksip Ìdìpò Ohun Mimu by Kush Kaveh is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Quiksip Ìdìpò Ohun Mimu
by Kush Kaveh
Client: Neoclio
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Quiksip Ìdìpò Ohun Mimu
Quiksip ṣe àfihàn ẹwà ẹ̀dá tí ó rọrùn pẹ̀lú àpẹrẹ rẹ̀ tí ó mọ́ àti àwọ̀-kan, tí ó mú adùn òtítọ́ èso jáde. Ó jẹ́ ìṣẹ̀dá tí a ronú jinlẹ̀ fún àwọn tí ó mọ̀ǹdé òtítọ́ àti ìgbéláààyè, tí ó ní ìfàmọ́ra kéréjù tí ó kọjá àṣà ìgbà. Ìyàtọ̀ nínú àwọn àwọ̀ ṣe àfihàn adùn kọ̀ọ̀kan láìṣòro, tí ó jẹ́ kí agolo kọ̀ọ̀kan jẹ́ ìwárí tuntun tí a ti mọ̀. Pẹ̀lú àwọn àwọ̀ tí a yàn fínífíní àti ìkọ̀wé tí ó yé ni lójú, Quiksip fúnni ní ìrírí adùn òtítọ́, tí ó dá àpẹrẹ onírẹ̀lẹ̀ pọ̀ mọ́ ọ̀wọ̀ jìnnà fún ìrẹ́wẹ̀sí ẹ̀dá tí ó mọ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Quiksip Ìdìpò Ohun Mimu jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Quiksip Ìdìpò Ohun Mimu yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Quiksip Ìdìpò Ohun Mimu nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Quiksip's packaging design masterfully encapsulates the pure essence of fruit with its bold, monochromatic color scheme, guaranteeing an eye-catching presence on any shelf. The design's minimalist ethos, characterized by sharp contrasts and dynamic illustrations, forms a direct bond with consumers who value genuine simplicity and authenticity. More than just aesthetically pleasing, the stark, high-contrast visuals serve as a powerful testament to Quiksip's dedication to excellence and purity in the competitive marketplace.
- Dimensions & Packaging
- The Quiksip beverage packaging follows the standard dimensions of a Coca-Cola can, measuring 66mm in diameter by 125mm in height, reflecting a standard 330ml volume capacity. The cans are made from lightweight yet durable aluminum, ensuring both portability and sustainability. This size is chosen for its convenience and familiarity among consumers, fitting comfortably in hand and in standard cup holders.
- Tags
- Minimalist Beverage Packaging, Sustainable Design, Eco-Friendly Materials, Bold Monochromatic Aesthetics, Consumer Engagement, Flavor Visualization, Intuitive User Experience, Modern Design Trends, Environmental Sustainability, Beverage Industry Innovation
- Production Technology
- Quiksip's packaging was realized through state-of-the-art digital printing technology, allowing for crisp, vibrant graphics that maintain fidelity to the original design intent. The use of eco-friendly inks and recyclable aluminum materials reflects a commitment to sustainability. Precision in the printing process ensures that each can's illustration is not only visually impactful but also resistant to wear from handling and refrigeration.
- Design Challenge
- The primary challenge in the Quiksip design project was striking a balance between aesthetic appeal and practical functionality, within the constraints of sustainable production methods. Navigating the historical and social expectations for beverage packaging, while also adhering to current environmental regulations, posed a significant hurdle. Internally, Wrestled with creating a visually distinctive design that could stand out in a saturated market without compromising on eco-friendliness.
- Research
- The Quiksip project embarked on qualitative research to understand consumer preferences in beverage packaging. Objectives centered on identifying key factors influencing purchase decisions, with a methodology that combined surveys and focus groups. Tools included online survey platforms and in-person discussion sessions, involving participants ranging from young adults to middle-aged consumers.
- Inspiration
- Quiksip's design roots in a profound appreciation for fruit's natural allure, distilled to its core in our packaging. Beyond trends, The design resonates with a new generation's ethos: authenticity, clarity, and minimalism. The monochromatic, high-contrast visuals and uncluttered typography foster a genuine bond with discerning consumers, mirroring their preference for the unadorned truth in both flavor and design.
- Project Duration
- The Quiksip project was initiated and completed within the timeframe of January to February 2024 in Izmir, Turkey. This design endeavor was crafted for a client based in Orange County, California. The project's swift execution over two months reflects an efficient design process, showcasing the ability to deliver high-quality, impactful packaging solutions in a standard amount of time. This international collaboration underscores the global reach and appeal of the Quiksip brand and its packaging design.
- Operation Flow
- The Quiksip can is designed for intuitive use, with a simple pull-tab mechanism for opening. This universal interaction ensures ease of access to the beverage, making it approachable for a wide audience. The design's visual cues, such as the vivid fruit illustrations and color coding, guide the user's choice, allowing for quick identification of flavors. The lightweight, ergonomic form factor of the can enhances the drinking experience, ensuring comfort and satisfaction. Quiksip's design facilitates a seamless transition from the consumer's initial visual attraction to the physical act of enjoying the drink, optimizing both functionality and aesthetic appeal.
- Team Members
- Kush Kaveh
- Image Credits
- Designer Kush Kaveh, Quiksip Can Design, 2024.
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