Auramithra Ìdìpò Ohun Mímu Agbára by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Auramithra Ìdìpò Ohun Mímu Agbára
by Arvin Maleki
Client: Futuredge Design Studio
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #160173The Design
About Auramithra Ìdìpò Ohun Mímu Agbára
Auramithra ṣe àpẹẹrẹ ìrọ̀rùn àti ìkankikan papọ̀. Ó ní àwòrán grẹ́y dúdú tó ní ariwo, tí a ṣe lọ́ṣọ̀ọ́ pẹ̀lú yíyíká àwọn àwọ̀ bí rìbọ́n, tó ń ṣe àpẹẹrẹ agbára tó sùn tó wà nínú. A tún ṣe ìgò náà lọ́ṣọ̀ọ́ pẹ̀lú àwọn àmì dúdú kékeré tó ní àlàyé tó ń sọ nípa agbára, tó ń rú ni sókè láti wò ó dáradára. Àwọn àwọ̀ aláràbarà fún orúkọ àmì-iṣòwò yàtọ̀ pátápátá sí ẹ̀yìn dúdú náà, tó ń mú kí ó wù ní ríran ó sì ṣe ìdọ́gba tó péye pẹ̀lú ìrísí àṣírí. Ọ̀nà àgbékalẹ̀ yìí ṣàlàyé ní ọgbọ́n ìpilẹ̀ṣẹ̀ Auramithra, tó dá ìrọ̀rùn pọ̀ mọ́ ìtàn agbára tó jinlẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Auramithra Ìdìpò Ohun Mímu Agbára jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Auramithra Ìdìpò Ohun Mímu Agbára yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Auramithra Ìdìpò Ohun Mímu Agbára nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
- Dimensions & Packaging
- Can 500 ml, Height: 168 mm
- Tags
- Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
- Production Technology
- Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
- Design Challenge
- The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
- Research
- The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
- Inspiration
- Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
- Project Duration
- The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
- Operation Flow
- The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
- Image Credits
- Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024
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