Italian Pasta Brand Iṣẹ Pataki: Ìdìpọ̀ Pasta láti ọwọ́ Olha Takhtarova jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2024
Italian Pasta Brand Iṣẹ Pataki: Ìdìpọ̀ Pasta
látọ̀wọ́ Olha Takhtarova
Oníbàárà: SOTB and D
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #160328Àpẹrẹ Náà
Nípa Italian Pasta Brand Iṣẹ Pataki: Ìdìpọ̀ Pasta
Ọ̀rọ̀ Ìwé: Ami Iyasọtọ Pasta Ilu Italy jẹ́ àpẹrẹ ìdìpọ̀ àti ìdánimọ̀ wíwo fún oríṣiríṣi ọjà pasta àti obè. Àwọ̀ búlúù jíjìn kan so gbogbo ọjà náà pọ̀, nígbà tí àwọ̀ osan, coral, aláwọ̀ àlùkò, aláwọ̀ ewé, àti búlúù dídán ya ìrísí pasta kọ̀ọ̀kan sọ́tọ̀ lórí pẹpẹ ìtajà. Àmì wúrà Pantone àti àmì-àbùdá tí a gbẹ́ tí ó fi olóye oúnjẹ hàn ń tọ́ka sí àwọn ọ̀nà ìṣe pasta ìbílẹ̀. Àwọn ìtọ́nisọ́nà sísè àti àlàyé ìjẹẹmu ni a tẹ̀ sórí ìdìpọ̀ kọ̀ọ̀kan, àti pé ìlànà kíkọ tí ó ṣe kedere ń ràn wá lọ́wọ́ láti kà á kíákíá. Àwọn ohun èlò tí a lè tún lò ni a lò fún ìdìpọ̀ náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Italian Pasta Brand Iṣẹ Pataki: Ìdìpọ̀ Pasta jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Italian Pasta Brand Iṣẹ Pataki: Ìdìpọ̀ Pasta yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Italian Pasta Brand Iṣẹ Pataki: Ìdìpọ̀ Pasta ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
- Ìwọ̀n àti Àpò
- Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm - Àwọn Àkọlé
- packaging, pasta, Italy, food packaging
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
- Ìpèníjà Àpèsè
- Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
- Ìwádìí
- The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
- Ìmísí
- The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
- Àkókò Iṣẹ́ Àkànṣe
- Dubai, UAE the project began in September 2022 and ended in March 2023
- Ìlànà Ìṣiṣẹ́
- Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.
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