Fàdákà Ìdìpò · 2024
Kweichow Moutai Sanhua Flying Apsaras Àpótí Ìṣàkópọ̀ Baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2024 in Ìdìpò
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 34,280
- Verification code B84E9B768A · Verify this award
Colors
About Kweichow Moutai Sanhua Flying Apsaras Àpótí Ìṣàkópọ̀ Baijiu
Kweichow Moutai Sanhua Flying Apsaras jẹ́ àgbékalẹ̀ àpótí ìṣàkópọ̀ fún ọtí baijiu ti Ṣáínà. Àgbékalẹ̀ náà lo àwòrán Flying Apsaras láti inú àwọn àwòrán ògiri Dunhuang, èyí tí ó tún jẹ́ apá kan àmì ìdánimọ̀ ilé-iṣẹ́ náà. A fi ọwọ́ ya àwòrán ẹ̀dá náà ní àṣà iṣẹ́ ọnà àwòrán ògiri Ṣáínà ìgbàanì, a sì gbé e sórí ìpìlẹ̀ aláwọ̀ òféfèé tí ó mọ́lẹ̀, àwọ̀ tí ó wọ́pọ̀ nínú àwọn àwòrán ògiri Dunhuang. A ń ṣí àpótí náà láti apá ọ̀tún, àwọn ọ̀ṣọ́ oníṣù méjì tí ó dàbí ìkùukùu sì yí ìgò tí ó wà nínú rẹ̀ ká. A ń ṣí ìgò náà láti orí ìderí irin tí ó wà lókè. A fi bébà ṣe àpótí náà, a sì fi amọ̀ sísun àti irin ṣe ìgò náà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Kweichow Moutai Sanhua Flying Apsaras Àpótí Ìṣàkópọ̀ Baijiu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Kweichow Moutai Sanhua Flying Apsaras Àpótí Ìṣàkópọ̀ Baijiu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Kweichow Moutai Sanhua Flying Apsaras Àpótí Ìṣàkópọ̀ Baijiu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
