Banquet Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2024
Banquet Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #160778The Design
About Banquet Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle
Banquet jẹ́ àpẹẹrẹ ìṣàkópọ̀ fún baijiu ti Ṣáínà, ọtí líle tí a ti dá. Ìgò náà jẹ́ ohun tí a fi seramiki ṣe, àpẹẹrẹ rẹ̀ sì mú ìmísí láti ara àwọn ìkòkò ìbílẹ̀ Ṣáínà. Àwọ̀ búlúù ojú-ọ̀run rẹ̀ tọ́ka sí ohun èlò Ru kiln ti ìjọba Song, bí ìrísí rẹ̀ tí ó rọrùn sì ṣe tẹ̀lé ẹ̀wà ìgbà ìjọba Song. Ìdérí rẹ̀ jẹ́ ohun tí a fi irin àlúlọ́yì ṣe, ó sì ní àmì ìkọ̀wé Ṣáínà fún àsè ní àárín rẹ̀. Ìgò náà jẹ́ mílímítà 87 pẹ̀lú 87 pẹ̀lú 305, a sì lè tún un lò. A lè yọ ẹnu rẹ̀ kúrò kí a sì yí i padà kí ìgò náà lè ṣiṣẹ́ gẹ́gẹ́ bí ìkòkò òdòdó, nígbà tí ìdérí náà á sì di ibùjókòó tùràrí.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Banquet Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Banquet Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Banquet Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- Dimensions & Packaging
- A bottle / 87mm x 87mm x 305mm / ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, reused
- Production Technology
- We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
- Design Challenge
- How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.
Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.
Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base
The design reflects the elegant life of Song people. - Project Duration
- The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
- Operation Flow
- Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
- Team Members
- Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu - Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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