Judinstrom Beer Iṣẹ́ Pàtàkì: Ìpbáṣepọ̀ Ọtí Bíà by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2024
Judinstrom Beer Iṣẹ́ Pàtàkì: Ìpbáṣepọ̀ Ọtí Bíà
Client: SOTB and D
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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The Design
About Judinstrom Beer Iṣẹ́ Pàtàkì: Ìpbáṣepọ̀ Ọtí Bíà
Ọ̀rọ̀ Ìwé: Judinstrom Beer jẹ́ àpẹrẹ ìpbáṣepọ̀ tí a ṣẹ̀dá fún ilé-iṣẹ́ ọtí bíà oníṣọ̀nà kan ní Montreal, Canada. Ìpbáṣepọ̀ náà lo agolo aluminiomu boṣewa tó ni 473 ml, pẹ̀lú àmì tó ní ìwọ̀n 5 sí 8 inṣi tí a tẹ̀jáde nípasẹ̀ ọ̀nà flexography. Àwọn àpẹẹrẹ Scandinavia ni a fi hàn nínú ọ̀nà òde òní nípasẹ̀ àwọn àwòrán aláwòrán pẹ̀tẹ́lẹ̀ àti àwòkọ̀wé tó ní ìlà tààrà àti igun. Àwọn àwọ̀ tí a lò kó pọ̀ mọ́ búlúù jíjìn, oríṣiríṣi eérú àti funfun. Ìṣètò tí ó rọrùn jẹ́ kí orúkọ ami-ọjà, irú ọtí bíà àti iye ọtí tó wà nínú rẹ̀ ṣe é kà, nígbà tí àárín àwòrán kan ṣoṣo tí a pín níṣọ̀kan jẹ́ kí a lè fi kún àwọn irú ọtí bíà mìíràn sí àkójọpọ̀ náà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Judinstrom Beer Iṣẹ́ Pàtàkì: Ìpbáṣepọ̀ Ọtí Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Judinstrom Beer Iṣẹ́ Pàtàkì: Ìpbáṣepọ̀ Ọtí Bíà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Judinstrom Beer Iṣẹ́ Pàtàkì: Ìpbáṣepọ̀ Ọtí Bíà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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