Guotai Longjiu Zuncang Iṣẹ Baijiu Packaging by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2024
Guotai Longjiu Zuncang Iṣẹ Baijiu Packaging
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Guizhou Guotai Liquor Group Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #161485The Design
About Guotai Longjiu Zuncang Iṣẹ Baijiu Packaging
Guotai Longjiu Zuncang jẹ́ ìṣàpẹẹrẹ ìdì-ìṣàkópọ̀ fún baijiu Ṣáínà onípele-gíga tí a ṣe ní àgbègbè Odò Chishui. Àwòrán wúrà tí ó wà ní àárín gbùngbùn ń rán ni létí Odò Chishui tí ó ń kọjá Pẹ̀tẹ́lẹ̀ Yunnan-Guizhou àti dragoni tí ń rìn gba inú àwọsánmà. A ṣe ìgò amọ̀ náà ní àpẹrẹ èdìdì jédè ọba, tí a sì fi bọ̀tìnnì onírin di lókè. Brocade, aṣọ híhun ìbílẹ̀ Ṣáínà, ni a lò láti ṣe àmì-ìdánimọ̀ náà, tí ó sì ń rán létí aṣọ ẹ̀wù dragoni ọba. A yí àwọn ìlà dragoni tí a fi ọwọ́ yàwòrán padà sí data àwọn àmì fún ẹ̀rọ híhun-aṣọ. Ìgò náà ni wíwọ̀n 90 nípa 90 nípa 215 milimítà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Guotai Longjiu Zuncang Iṣẹ Baijiu Packaging jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Guotai Longjiu Zuncang Iṣẹ Baijiu Packaging yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Guotai Longjiu Zuncang Iṣẹ Baijiu Packaging ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Team Members
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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