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Ubo Iṣẹ́ Àkọ́kọ́: Ìppackaging Shampu by Wang Houcai

Ubo Iṣẹ́ Àkọ́kọ́: Ìppackaging Shampu by Wang Houcai is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


IdẹÌdìpò· 2025

Ubo Iṣẹ́ Àkọ́kọ́: Ìppackaging Shampu

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category

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Verified Award Winner

Verify Award Status for #161666

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The Design

About Ubo Iṣẹ́ Àkọ́kọ́: Ìppackaging Shampu

Ọ̀rọ̀ Ìwé: Ubo jẹ́ ọ̀wọ́ ìpackaging fún shampu àti àwọn ọjà ìtọ́jú irun àti ara mìíràn. A fi polyethylene ṣe àwọn ìgò náà, èyí tí í ṣeohun èlò tí ó ní agbára gíga láti kojú kẹ́míkà àti ìkọlù, tí ó sì bá àwọn ọjà cosmetic àti detergent mu. Àwọn ìlà gígé àti ojú ìgò náà ṣe àpẹrẹ ara ìgò náà sí àmì ìríran oval kan tí ó tún ara rẹ̀ ṣe ní gbogbo ọ̀wọ́ náà. Àwọn ojú gígé náà tún ràn ìgò náà lọ́wọ́ láti sinmi dáradára ní ọwọ́. A ń ṣí orí fífún kan, a sì ń tẹ̀ ẹ́ láti mú ọjà náà jáde. Ìrísí rọrùn náà ṣe ìrànlọ́wọ́ fún ìdámọ̀ kíákíá.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Ubo Iṣẹ́ Àkọ́kọ́: Ìppackaging Shampu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ubo Iṣẹ́ Àkọ́kọ́: Ìppackaging Shampu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ubo Iṣẹ́ Àkọ́kọ́: Ìppackaging Shampu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
Dimensions & Packaging
size:
Shampoo Regular: 79mm × 68mm × 218mm (525g)
Shampoo High capacity: 86mm × 75mm × 236mm (800g)
Body lotion: 62mm × 53mm × 172mm (228g)
Hair mask: 95mm ×88mm ×70mm (350g)
Tags
Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo
Production Technology
pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
Design Challenge
How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
Research
In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
Inspiration
Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
Project Duration
The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
Operation Flow
Open the pump head and press to use
Team Members
Wang Houcai
Image Credits
Image #No1 Designer Wang Houcai, ubo, 2024.
Image #No2 Designer Wang Houcai, ubo, 2024.
Image #No3 Designer Wang Houcai, ubo, 2024.
Image #No4 Designer Wang Houcai, ubo, 2024.
Video Credits: Wang Houcai, 2024

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