Idẹ Ibi Àfihàn Ìṣòwò · 2025
Paper and Wood Iṣẹ́ Àkọ́kọ́: Àgọ́ Ìfihàn Ọjà
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2025 in Ibi Àfihàn Ìṣòwò
- CLIENT: Hakuten Corporation
- Estimated Number of Design Views: 17,886
- Verification code D60266A090 · Verify this award
Colors
About Paper and Wood Iṣẹ́ Àkọ́kọ́: Àgọ́ Ìfihàn Ọjà
Àgọ́ Crecia ṣàfihàn ìtọ́jú àyíká nípasẹ̀ èròǹgbà bébà àti igi, tí ó rí i dájú pé gbogbo àwọn ohun èlò ni a tún lò tàbí tí a tún ṣe. Ó ṣe àfihàn ipa igi nínú ìgbésí ayé ojoojúmọ́ àti ìfaramọ́ Crecia sí dídín ìdọ̀tí kù. Pẹ̀lú àwọn páìpù igi tí a fọ́nnà láti Hokkaido àti ilẹ̀ tí kò nílò irinṣẹ́, ìkọ́lé náà tún ṣàlàyé ìṣàpẹẹrẹ ìfihàn ọjà tí ó tọ́jú àyíká. Ìtòlẹ́sẹẹsẹ bébà 75m kan ṣàfihàn bébà ilé-ìgbọ̀nsẹ̀ tí ó gùn ti Crecia, nígbà tí eré àmì tí ó ń lo àwọn ohun èlò tí ó ṣẹ́kù ń gbé ìtúnṣe lárugẹ. Ìpilẹ̀ṣẹ̀ yìí dín ìdọ̀tí kù ó sì ń fún gbogbo ilé-iṣẹ́ ní ìṣírí sí ìtọ́jú àyíká.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Paper and Wood Iṣẹ́ Àkọ́kọ́: Àgọ́ Ìfihàn Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Paper and Wood Iṣẹ́ Àkọ́kọ́: Àgọ́ Ìfihàn Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Paper and Wood Iṣẹ́ Àkọ́kọ́: Àgọ́ Ìfihàn Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
- Dimensions & Packaging
- Booth Size : W9000 x D6000 x H3600
- Tags
- Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
- Production Technology
- Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
- Design Challenge
- When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
- Research
- Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
- Inspiration
- Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
- Project Duration
- It was exhibited at Tokyo Big Sight in Japan in August 2023.
- Operation Flow
- At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
- Patents
- Copyright belongs to Hakuten Corporation, 2023.
- Image Credits
- Photographer : Akitoshi Kudo
