Idẹ Ìdìpò · 2025
Mahjong Lucky Coffee Iṣẹ́ Pàtàkì: Ìpèsè Kọfí
by Wenduan Su
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2025 in Ìdìpò
- CLIENT: Shenzhen Technology Unversity
- Estimated Number of Design Views: 14,802
- Verification code D08AF20A30 · Verify this award
Colors
About Mahjong Lucky Coffee Iṣẹ́ Pàtàkì: Ìpèsè Kọfí
Ọ̀rọ̀ Ìwé: Mahjong Lucky Coffee jẹ́ àpẹrẹ ìpèsè kọfí tí ó fa àwokose láti inú mahjong, eré ìbílẹ̀ ará Ṣáínà. Àpò kọ̀ọ̀kan ní kọfí oṣù kan nínú, èyí tí ó dọ́gba pẹ̀lú ọwọ́ méjì àwọn àwo mahjong. A ṣe ìsàyẹ̀wò ọwọ́ kìíní gẹ́gẹ́ bí ọwọ́ tí ó ṣẹ́gun. Ọwọ́ kejì ni olùrà a parí, nítorí pé apá kọ̀ọ̀kan nínú kọfí náà ni a fà yọ bí ẹnipé àwo ni, àti pé àpẹrẹ rẹ̀ kò ní hàn títí tí a fi ṣí apá náà. Àwọ̀ ọsàn àti pupa tí ó lágbára àti lẹ́tà tí ó bá àwọn ọ̀dọ́ mu ni wọ́n lò láti fa àwọn ọ̀dọ́ oníbàárà mọ́ra. Onírúurú adùn méjì ni a fi ń ta á. Ìpèsè náà yí ìwà ojoojúmọ́ padà di eré ìdárayá.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Mahjong Lucky Coffee Iṣẹ́ Pàtàkì: Ìpèsè Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mahjong Lucky Coffee Iṣẹ́ Pàtàkì: Ìpèsè Kọfí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mahjong Lucky Coffee Iṣẹ́ Pàtàkì: Ìpèsè Kọfí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
