Fàdákà Ìdìpò · 2025
Luna Alpina Ìdìpọ̀
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2025 in Ìdìpò
- CLIENT: Eurasia Elite
- Estimated Number of Design Views: 28,742
- Verification code B1C23138E3 · Verify this award
Colors
About Luna Alpina Ìdìpọ̀
Arman Auzhanov, aláṣẹ̀dá láti orílẹ̀-èdè Kazakhstan, ṣẹ̀dá iṣẹ́ àkànṣe vodka tó pé fún ẹka àpapọ̀ ọlá. Ó lo àwọn àwòrán Òṣùpá àti Òfúrufú gẹ́gẹ́ bí àmì ìtumọ̀ tó hàn kedere tó sì dá lórí àwọn ohun èlò ìmọ̀-ẹ̀rọ ìgbàlódé. Ìgbékalẹ̀ rẹ̀ dá lórí àwọn àbùdá pàtàkì méjì: èyí ẹ̀mí-inú (wọ́n ń ṣe vodka náà gẹ́gẹ́ bí àwọn ìpele Òṣùpá) àti èyí ìmọ̀ye (wọ́n sọ ọ́ di mímọ́ nípa lílo ìṣẹ̀ àṣẹ̀yọ Òkúta Òṣùpá). Ìgò tí ó ní àpẹẹrẹ àkànṣe náà ní ìfọwọ́gbélẹ̀ bí àwọn ihò Òṣùpá. Fún àkọlé rẹ̀, ó lo ohun èlò pẹ̀lú àwọn kírístálì kéékèèké tí ń ṣẹ̀dá àwòrán ọ̀run tó ń yípadà tí ó kún fún ìràwọ̀, àti Lens Fresnel fún àwòrán Òṣùpá náà. Àpó ẹ̀bùn ọjọ́ iwájú parí àwòrán náà.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Luna Alpina Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Luna Alpina Ìdìpọ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Luna Alpina Ìdìpọ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.
The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.
For the label we use a material making the starry sky image n dynamics, which supports the theme of space.
Futuristic gift packaging makes a mysterious image - Dimensions & Packaging
- Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm - Tags
- luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
- Production Technology
- We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.
The label is made of special material with a velvet effect, with millions of glittering crystals.
The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.
Futuristic gift packaging combines matte plastic and metal. - Design Challenge
- Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
- Research
- Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.
People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real. - Inspiration
- For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials. - Project Duration
- The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
- Operation Flow
- The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
- Patents
- Copyrights belong to Arman Auzhanov, 2021-2024
