West Lake Beer Àpótí Ìdì Bíà by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2025
West Lake Beer Àpótí Ìdì Bíà
by China Resources Snow Breweries
Client: China Resources Snow Breweries
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #163374The Design
About West Lake Beer Àpótí Ìdì Bíà
West Lake Beer jẹ́ iṣẹ́ àgbékalẹ̀ àpótí ìdì fún bíà inú ìgò. Àgbékalẹ̀ náà mú ìmísí láti ara ojú ìwòye Adágún West Lake ní ìlú Hangzhou, ó sì túmọ̀ Afárá Tí Ó Dá (Broken Bridge) àti Adágún Mẹ́ta Tí Ó Ń Fi Òṣùpá Hàn (Three Ponds Mirroring the Moon) gẹ́gẹ́ bí àwọn àmì ìwòran aláfojúrí. Ọ̀nà ìkọ̀wé rẹ̀ so ìkọ̀wé seal script pọ̀ mọ́ àṣà ìkọ̀wé ọwọ́ ti Ìjọba Song. Wọ́n fi ìtẹ̀ wúrà àti awọ tí kò dán parí àpótí òde rẹ̀ kí ó lè ní ìrísí dídán tí ó dára fún ìfọwọ́kàn. Ìgò náà jẹ́ dídá láti ara gíláàsì aláwọ̀ ewé tí ó ní dídára gíga, èyí tí ó dín ìmọ́lẹ̀ ultraviolet kù tí ó sì ń ran adùn bíà náà lọ́wọ́ láti wà pẹ́. Àwọn ilé gogoro òkúta tí a fi hàn lára ìgò náà ń tọ́ka sí bí adùn ọ̀kọ̀ọ̀kan ṣe le tó.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
West Lake Beer Àpótí Ìdì Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé West Lake Beer Àpótí Ìdì Bíà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. West Lake Beer Àpótí Ìdì Bíà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
- Dimensions & Packaging
- product dimensions, 64.5 mm x 64.5 mm x 250 mm
- Tags
- Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
- Production Technology
- The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer. - Design Challenge
- The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer. - Research
- Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
- Inspiration
- Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
- Project Duration
- The project was designed and developed in December 2022 in Beijing.
- Operation Flow
- The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
- Team Members
- Qiguang Li, Celine Zhou, Xiaowei He
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