Irin Ìdìpò · 2025
Lucky Bread Ìdìpò Oúnjẹ
- Àmì-ẹ̀yẹ Irin A' Design Award 2025 in Ìdìpò
- CLIENT: A|S Strategy, Branding & Communication
- Estimated Number of Design Views: 13,344
- Verification code D66957A5F9 · Verify this award
Colors
About Lucky Bread Ìdìpò Oúnjẹ
Ẹ̀bùn ilé-iṣẹ́ yìí, ẹ̀bùn ìfẹ́ fún ọdún tuntun, ṣe àpapọ̀ àṣà àtijọ́ àti ìgbàlódé, tí ó ń ṣàfihàn búrẹ́dì tí a fi ọwọ́ ṣe tí a ṣe lọ́ṣọ́ pẹ̀lú àwọn àmì àpẹẹrẹ, tí oníṣọ̀nà Xompliastres ti Marathos, Crete dá. Ọ̀kọ̀ọ̀kan ọ̀ṣọ́ jẹ́ aṣojú ìfẹ́ jíjìn bí i ìyípadà, ààbò, àti àtúnbí. Àpẹẹrẹ náà jẹ́ ọ̀wọ̀ sí iṣẹ́-ọnà tí ń ṣòfò, tí ó ṣàkópọ̀ ohun-ìní àṣà àti àwọn ìrètí àpapọ̀ nínú búrẹ́dì àkànṣe kan tí a ṣe lọ́ṣọ́ pẹ̀lú ọ̀ṣọ́, tí a sì fi sínú àpótí tí a yà àwòrán sí pẹ̀lú ìrònú. Ẹ̀bùn yìí ṣiṣẹ́ bí àjọyọ̀ iṣẹ́-ọnà àti ohun èlò fún àwọn ìfẹ́ ọrọ̀ àti àṣeyọrí.
About the Àmì-ẹ̀yẹ Irin A' Design Award
Lucky Bread Ìdìpò Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Lucky Bread Ìdìpò Oúnjẹ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Lucky Bread Ìdìpò Oúnjẹ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
- Dimensions & Packaging
- Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
- Tags
- Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
- Production Technology
- The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
- Design Challenge
- The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
- Research
- Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
- Inspiration
- The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
- Project Duration
- This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
- Operation Flow
- This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
