Wúrà Ìdìpò · 2025
Zodiac Loong Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle
by Chengdu Stone Design Co., Ltd
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2025 in Ìdìpò
- CLIENT: Jiangsu Shuanggou Distillery Co., Ltd
- Estimated Number of Design Views: 92,753
- Verification code FDEE1466E3 · Verify this award
Colors
About Zodiac Loong Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle
Zodiac Loong Chinese Baijiu jẹ́ ìgò àti àpótí ẹ̀bùn fún ọtí líle ilẹ̀ Ṣáínà. Wọ́n gbẹ́ ìdérí rẹ̀ ní ìrísí orí Loong (dírágónì ilẹ̀ Ṣáínà), àwọn irun ẹ̀gbọ̀n rẹ̀ sì ń ṣiṣẹ́ gẹ́gẹ́ bí ohun èlò títìpa tí ó ń mú kí ìdérí náà dúró ṣinṣin nígbà ìrìnnà àti ìpamọ́. Wọ́n parí ìgò náà pẹ̀lú Jicui, àwọ̀ ewé aláwọ̀ ọ̀kín ìbílẹ̀, wọ́n sì fọ́n an ní fífọ́n tí ó mú kí ó ní ojú tí kò dán. Wọ́n gbẹ́ àwọn àwòrán ìgbì omi ìbílẹ̀ Ṣáínà sí apá ìsàlẹ̀ ìgò náà. Ìṣàkópọ̀ yìí ń ṣe àmì Ọdún Loong, wọ́n sì pinnu rẹ̀ fún fífúnni ní ẹ̀bùn àti ìkójọpọ̀.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Zodiac Loong Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Zodiac Loong Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zodiac Loong Chinese Baijiu Ìṣàkópọ̀ Ọtí Líle ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
- Dimensions & Packaging
- product dimensions, 200 mm x 155 mm x 330 mm
- Tags
- Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
- Production Technology
- The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure. - Design Challenge
- To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
- Research
- Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
- Inspiration
- With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
- Project Duration
- The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
- Operation Flow
- The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.
