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Grace Flow Protein Boost Iṣẹ́ Àkọ́kọ́: Ìdì Ìgò Ohun Mímu by Jeff Wu

Grace Flow Protein Boost Iṣẹ́ Àkọ́kọ́: Ìdì Ìgò Ohun Mímu by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


IdẹÌdìpò· 2025

Grace Flow Protein Boost Iṣẹ́ Àkọ́kọ́: Ìdì Ìgò Ohun Mímu

by Jeff Wu

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category

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Verified Award Winner

Verify Award Status for #164480

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The Design

About Grace Flow Protein Boost Iṣẹ́ Àkọ́kọ́: Ìdì Ìgò Ohun Mímu

Ọ̀rọ̀ Ìwé: Grace Flow Protein Boost jẹ́ ìdámọ̀ràn ìdì ìgò fún ohun mímu tí ó ní protein gíga tí a ṣe fún àwọn ọ̀dọ́ tí ó nífẹ̀ẹ́ sí ìdáraẹni-lóore. Protein olómi náà ni a lè ṣí kí a sì mu lẹ́ẹ̀kan náà, láìní láti dàpọ̀ gẹ́gẹ́ bí a ṣe ń ṣe fún protein tí ó jẹ́ eruku. Àwòrán pàtàkì náà so ìwé Ṣáínà tí ó túmọ̀ sí "tutù" pọ̀ mọ́ orúkọ ami-ọjà náà ní lẹ́tà Látìnì, àwọn méjèèjì sì ń pín àwọn ìlà kan náà pọ̀. Ọrùn ìgò náà ni a ṣe ní ìrísí àmùrè, àwọn ìyàtọ̀ àwọ̀ sì ń fi àwọn adùn hàn. A ṣe ìgò náà pẹ̀lú PET nípasẹ̀ ọ̀nà ìnà-fífẹ̀ (stretch blow molding), fíìmù ooru-tí-ń-dí ti àwọ̀ bàbà sì bo gbogbo ara ìgò náà yíká.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Grace Flow Protein Boost Iṣẹ́ Àkọ́kọ́: Ìdì Ìgò Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Grace Flow Protein Boost Iṣẹ́ Àkọ́kọ́: Ìdì Ìgò Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Grace Flow Protein Boost Iṣẹ́ Àkọ́kọ́: Ìdì Ìgò Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging
1/2length:186.35mm
surface area:28725mm2
stability angle:18.67°
gravity center:69.4mm
Tags
GraceFlow Protein Boost
Production Technology
Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge
This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research
Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration
For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration
The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow
Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members
Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits
Design agency:Beijing Perfect Point Design
Design Director:Jeff Wu

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