Hong Lou Meng Dream Ten Iṣẹ Akọkọ: Ìpónjú Ọtí líle láti ọwọ́ Chuan Zhang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2025
Hong Lou Meng Dream Ten Iṣẹ Akọkọ: Ìpónjú Ọtí líle
látọ̀wọ́ Chuan Zhang
Oníbàárà: Chuan Zhang
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #164550Àpẹrẹ Náà
Nípa Hong Lou Meng Dream Ten Iṣẹ Akọkọ: Ìpónjú Ọtí líle
Ọ̀rọ̀ Ìwé: Hong Lou Meng Dream Ten jẹ́ ìṣẹ̀dá ìpónjú alátòkun fún baijiu, ọtí líle ìbílẹ̀ ti China. Ìrísí ìgò náà tẹ̀lé ìlà òrùlé ti Grand View Garden, ibùjókòó láti inú ìwé àṣàrò-jinlẹ̀ ayébáyé Dream of the Red Chamber. Àwọn àpẹẹrẹ ewé plantain ni a ṣètò yíká ìgò náà ní ọ̀nà ìpele, tí ó ń rán ni létí àwọn aṣọ ìdílé tí a ti ṣẹ́. Ìgò náà ni a fi amọ̀-elege ṣe, tí a sì fi iṣẹ́-ọwọ́ cloisonne enamel parí rẹ̀, èyí tí í ṣe iṣẹ́-ọnà ìbílẹ̀ China. Àwọn àwọ̀ tí ó yàtọ̀ síra ń jẹ́ kí ìrísí náà ṣe kedere sí ojú. Ìrísí náà ń ṣe àtìlẹyìn fún lílò àti ṣíṣí ní rọrùn, àti pé àkọlé tí ó ṣe kedere ń fi ìwífún ọjà náà hàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Hong Lou Meng Dream Ten Iṣẹ Akọkọ: Ìpónjú Ọtí líle jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Hong Lou Meng Dream Ten Iṣẹ Akọkọ: Ìpónjú Ọtí líle yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Hong Lou Meng Dream Ten Iṣẹ Akọkọ: Ìpónjú Ọtí líle nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
- Ìwọ̀n àti Àpò
- 150*300*115mm
- Àwọn Àkọlé
- Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
- Ìpèníjà Àpèsè
- The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
- Ìwádìí
- This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
- Ìmísí
- The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
- Àkókò Iṣẹ́ Àkànṣe
- Initiated in Chengdu in March 2024 and launched in China in September of the same year.
- Ìlànà Ìṣiṣẹ́
- User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
- Àwọn Ọmọ Ẹgbẹ́
- Chuan Zhang
Oníṣọwọ́
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