Idẹ Ìdìpò · 2025
Kinokomeshi Ìdìpò
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2025 in Ìdìpò
- CLIENT: Taiai Co.
- Estimated Number of Design Views: 14,013
- Verification code A9F5F8E7C1 · Verify this award
Colors
About Kinokomeshi Ìdìpò
Ẹ̀rọ kamameshi yìí ń pèsè ìrírí oúnjẹ ìta, tó jẹ́ kí ẹ gbádùn àdùn olu nínú àdánidá. Ìdìpò náà ní àwòrán àwọn òkè ìpínlẹ̀ Ehime, pẹ̀lú títẹ̀ ewé wúrà lórí àmì ìdánimọ̀ fún ìfọ̀wọ́kàn dídára. Àwọn àwọ̀ dídán, tí a mú látara ohun èlò ìta, ń yọ sí ojú nínú àyíká àdánidá. Àpótí tí ó lágbára lè gbà ìwúwo iresi àti dashi, ó sì ń ríi dájú pé ó dúró pípẹ́ nígbà gbígbé. Àpẹrẹ yìí ń ṣe ìwọ̀ntúnwọ̀nsì láàárín ìlò-wúlò pẹ̀lú àsopọ̀ tí ó jìn sí àdánidá, èyí tí ó jẹ́ kí ẹ̀rọ náà dára fún àwọn olùfẹ́ ìta tí wọ́n ń wá ìrọ̀rùn àti iṣẹ́-ọwọ́ ajẹmọ́gbọ́n.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Kinokomeshi Ìdìpò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Kinokomeshi Ìdìpò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Kinokomeshi Ìdìpò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
- Dimensions & Packaging
- 130 mm (W) x 35 mm (D) x 200 mm (H)
- Tags
- Kamameshi, Japanese food, package design, Japanese food
- Production Technology
- We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
- Design Challenge
- It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
- Research
- We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
- Inspiration
- The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
- Project Duration
- The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
- Operation Flow
- This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.
