128 Bpm Ìṣàpẹ̀rẹ̀ Ìdì Ẹ̀mu Gin láti ọwọ́ Ximena Ureta jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2025
128 Bpm Ìṣàpẹ̀rẹ̀ Ìdì Ẹ̀mu Gin
látọ̀wọ́ Ximena Ureta
Oníbàárà: Contraseña Magazine
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #165216Àpẹrẹ Náà
Nípa 128 Bpm Ìṣàpẹ̀rẹ̀ Ìdì Ẹ̀mu Gin
128 Bpm jẹ́ àpẹ̀rẹ̀ ìdì àti àmì ìdánimọ̀ fún ìgò ẹ̀mu gin. Orúkọ náà tọ́ka sí ìwọ̀n ìlù orin ti 128 lílu ní ìṣẹ́jú kan, ìwọ̀n tí ó ní ìsopọ̀ pẹ̀lú ìlù ọkàn tí ó ní ayọ̀. Èrò náà dá lórí Blues, irú orin kan tí ó ṣe àgbékalẹ̀ ọ̀pọ̀lọpọ̀ àwọn ọ̀nà orin tí ó tẹ̀lé e. Àwọn ẹyẹ dúró fún ìrìnàjò orin láti inú ìtàn, wọ́n sì tún kó àwọn ewéko tí a fi ṣe gin jọ. Àwọn ìyẹ́ apá dúró fún òmìnira ìṣẹ̀dá. Àwọn àmì ìdánimọ̀ iwájú àti ẹ̀yìn ni a tẹ̀ sórí bébà òwú aládàámọ́ra pẹ̀lú ìparí dídán-kú tí ó dàbí felifeti. Ewé wúrà, fánníṣì, ìtẹ̀jáde gbígbéga àti ìtẹ̀jáde rírì parí àpẹ̀rẹ̀ náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
128 Bpm Ìṣàpẹ̀rẹ̀ Ìdì Ẹ̀mu Gin jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé 128 Bpm Ìṣàpẹ̀rẹ̀ Ìdì Ẹ̀mu Gin yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. 128 Bpm Ìṣàpẹ̀rẹ̀ Ìdì Ẹ̀mu Gin ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Ìwọ̀n àti Àpò
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Àwọn Àkọlé
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Ìpèníjà Àpèsè
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Ìwádìí
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Ìmísí
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Àkókò Iṣẹ́ Àkànṣe
- 128 Bpm was launched in Chile on September 4, 2024.
- Ìlànà Ìṣiṣẹ́
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Àwọn Ọmọ Ẹgbẹ́
- Art Direction and Design: Ximena Ureta
- Ìfọwọ́sí Àwòrán
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
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