Grandpa Gui Ìdì Iṣẹ́: Ìdì Tì Tíì by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2025
Grandpa Gui Ìdì Iṣẹ́: Ìdì Tì Tíì
by Jinxin Liu
Client: Grandpa Gui
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Grandpa Gui Ìdì Iṣẹ́: Ìdì Tì Tíì
Ọ̀rọ̀ Ìwé: Baba Nlá Gui jẹ́ ìlànà ìdì tì tíì tí a ṣe fún àmì-ọjà tíì egbòogi. A fi bébà pàtàkì tí kò dán ṣe ìdì náà, tí a fi àwọ̀ Pantone tẹ̀, tí a sì fi ọ̀nà gbígbẹ́ jáde ṣe é ní ìparí. Àwọn àwòrán ewéko àti òdòdó tí ó wà nínú tíì náà ni a fihàn lórí ojú ìdì náà. Àwọ̀ fẹ́lẹ́fẹ́lẹ́ tí a lò fi hàn ìwà fúyẹ́fúyẹ́ ọjà náà. Ìlànà náà mú ìdàgbàsókè bá àpótí ọkọ̀ òfurufú ìbílẹ̀, ó sì so pọ̀ mọ́ ọ̀nà líwírí ìbílẹ̀ ti Ṣáínà. Ọ̀nà líwírí yìí jẹ́ kí owó iṣelọpọ dín, ó sì fún ìdì náà ní ìrísí àrà ọ̀tọ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Grandpa Gui Ìdì Iṣẹ́: Ìdì Tì Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Grandpa Gui Ìdì Iṣẹ́: Ìdì Tì Tíì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Grandpa Gui Ìdì Iṣẹ́: Ìdì Tì Tíì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- Dimensions & Packaging
- Width 270 mm x Depth 100 mm x Height 95 mm
- Tags
- Packaging, Tea, Chinese Culture, Women, Herbs
- Production Technology
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- Design Challenge
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- Research
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- Inspiration
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- Project Duration
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- Operation Flow
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- Team Members
- Designer: Jinxin Liu
- Image Credits
- Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu
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