Threegun Àpèjúwe Apoti by E2W Studio is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2025
Threegun Àpèjúwe Apoti
by E2W Studio
Client: E2W Studio
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Threegun Àpèjúwe Apoti
Láti ìgbà ìdásílẹ̀ rẹ̀, Threegun ti máa ń lo àwọ̀ pupa, àwọ̀ kan tí ó ti gbìn jìn nínú àṣà ìbílẹ̀ Ṣáínà, gẹ́gẹ́ bí ẹ̀ka àjùlù ti ìdánimọ̀ ojú rẹ̀. Wọ́n ka àwọ̀ pupa náà sí ọ̀kan nínú àwọn ohun-ìní pàtàkì tí ó gbọdọ̀ dúró nínú ètò ìdánimọ̀ ojú àmì-ọjà náà. Lílo ètò àwòrán oníka ní ìlànà nínú ìfowopamọ́ apoti ń ṣe ìṣọ̀kan ètò gbígbé náà. Fún ẹ̀yìn apoti náà, alàṣàpèjúwe ti ṣe ìdàpọ̀ ní ọ̀nà ìgbàlódé àmì Mẹ́ta sínú àpèjúwe àṣà náà. Àṣà yìí ti di ohun-ìní ìdánimọ̀ ojú pàtàkì fún Threegun, tí ó ń tẹ̀síwájú láti kó ipa pàtàkì nínú àpèjúwe ìdánimọ̀ ojú wọn tó tẹ̀lé.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Threegun Àpèjúwe Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Threegun Àpèjúwe Apoti yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Threegun Àpèjúwe Apoti ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
- Dimensions & Packaging
- Width 58mm x Depth 134mm x Height 255mm
- Tags
- Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
- Production Technology
- In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
- Design Challenge
- It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
- Research
- In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
- Inspiration
- As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
- Project Duration
- The project was completed in 2024.
- Operation Flow
- More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
- Image Credits
- Floating Stop
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