Courage 2.0 Àpẹẹrẹ Ìdìpọ̀ by Edmund Lim and Tony Ng is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2025
Courage 2.0 Àpẹẹrẹ Ìdìpọ̀
Client: Detail Pte Ltd
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Courage 2.0 Àpẹẹrẹ Ìdìpọ̀
Agbára ìwọ̀ntúnwọ̀nsí: gbígbé padà sí àwọn nkan pàtàkì. Lílo àwọn ilà mímọ́, àyè funfun tó pọ̀, àti ọ̀nà ìkọ̀wé tó ní ìfara-balẹ̀ ń ṣẹ̀dá òye àṣẹ ilé-ìwòsàn lakoko tó ń mú kíkà rọrùn sí i. Ètò tí kò ní ìdàrúdàpọ̀ ń jẹ́ kí àwọn àlàyé pàtàkì yọ sókè: àwọn èròjà tó ń ṣiṣẹ́, àwọn àǹfààní sáyẹ́nsì, àti ìfọwọ́sí àwọn onímọ̀ ìtọ́jú àwọ̀-ara, èyí tí ń mú ìgbẹ́kẹ̀lẹ̀ àti kedere wá. Mímú agbára àwọ̀ pọ̀ sí: ọ̀nà tuntun sí ìmúdán. Ìdìpọ̀ àpẹẹrẹ náà ń lo àwọn àwọ̀ tó pọ̀ jù, tó ní agbára, tó sì ń dán lakoko tó ń pa ìgbàgbọ́ sáyẹ́nsì mọ́. Àwọn ohun àwọ̀ tó jìn tó sì gbòòrò bíi navy tàbí emerald ń ṣàfihàn onímọ̀ nípa ìtọ́jú àwọ̀-ara.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Courage 2.0 Àpẹẹrẹ Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Courage 2.0 Àpẹẹrẹ Ìdìpọ̀ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Courage 2.0 Àpẹẹrẹ Ìdìpọ̀ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.
Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal. - Dimensions & Packaging
- 8 x 4.7 x 20 cm; 315 g
- Production Technology
- Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
- Design Challenge
- Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
- Research
- Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.
Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.
Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.
Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.
Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.
Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative. - Inspiration
- Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
- Project Duration
- The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
- Team Members
- Creative Director: Edmund Lim
Senior Designer: Tony Ng
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