Plastic Heart Iṣẹ Isunmọ Amoye LED fun Iṣẹ Ọnà Media by SuKang You

Plastic Heart Iṣẹ Isunmọ Amoye LED fun Iṣẹ Ọnà Media by SuKang You is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìgbékalẹ̀ Iṣẹ́ Ọnà Fojú-ìnú àti Dijítà Competition Category.

IdẹÌgbékalẹ̀ Dijítà· 2025

Plastic Heart Iṣẹ Isunmọ Amoye LED fun Iṣẹ Ọnà Media

by SuKang You

Client: SuKang You (Hongik University)

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìgbékalẹ̀ Dijítà Category

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The Design

About Plastic Heart Iṣẹ Isunmọ Amoye LED fun Iṣẹ Ọnà Media

Ọrọ Iwe: Plastic Heart jẹ ohun elo iṣẹ ọna media LED ti gbogbo eniyan le rí, tí ó fi ìṣòro àyíká tí egbin ike ń fà hàn ní ọ̀nà àwòrán. Iṣẹ ọna yii ní ìrísí ọkàn tí a kọ́ láti inú egbin ike aláwọ̀ mèremère, tí ń lù ní àrà kan náà bí ẹni pé ó jẹ́ ẹ̀yà ara alààyè. Imọ-ẹrọ Itetisi Oríṣiríṣi Alaifọwọyi (Generative AI) àti imọ-ẹrọ neural radiance field ni a lò láti ṣẹ̀dá àwọn àwòrán onídìmẹ́nsì mẹ́ta, tí a tún ṣàtúnṣe rẹ̀ pẹ̀lú ìṣàkópọ̀ oni-nọ́mbà àti ìṣiṣẹ́ lẹ́yìn-iṣẹ́ eré-ìran. A ti pèsè fídíò náà ní ọ̀nà ìwọ̀n ìfihàn mẹ́rìnlá fún àwọn ìfihàn gbogbo eniyan tí ó tóbi. Ọkàn náà lè jẹ́ ti ènìyàn, ti ẹranko, tàbí ti pílánẹ́ẹ̀tì ayé.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Plastic Heart Iṣẹ Isunmọ Amoye LED fun Iṣẹ Ọnà Media jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Plastic Heart Iṣẹ Isunmọ Amoye LED fun Iṣẹ Ọnà Media yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Plastic Heart Iṣẹ Isunmọ Amoye LED fun Iṣẹ Ọnà Media ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Dimensions & Packaging: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Tags: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Production Technology: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Design Challenge: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Research: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Inspiration: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Project Duration: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Operation Flow: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Image Credits: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.