Kolompeh Ìṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àkèsì by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2025
Kolompeh Ìṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àkèsì
by Sajad Izadi
Client: Reza Sweets and Nuts
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Kolompeh Ìṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àkèsì
Ọ̀rọ̀ Ìwé: Kolompeh jẹ́ ìmọ̀ọ́nà ìdìmọ́ fún àwọn àkèsì ìbílẹ̀ Kerman tí a fi kún pẹ̀lú ọjọ́ àti tí a sè dùn pẹ̀lú omi-ṣírọ́ọ̀pù èso àjàrà. A ṣe àpótí náà láti inú cardboard tí a bò pẹ̀lú àwọn ohun èlò tí ó dá lórí omi láti jẹ́ kí ìdìmọ́ náà bá àyíká mu. Àwòrán bo gbogbo ojú rẹ̀, ó ń fi àwọn àwòrán tí ó gba ìmísí lọ́wọ́ àwọn baba ńlá Kerman hàn, pẹ̀lú irungbọ̀n gígùn àti aṣọ tí a ṣe lọ́ṣọ̀ọ́ pẹ̀lú àwọn àpẹẹrẹ Páṣíà. Wúrà àti àwọn àwọ̀ dídán tí a tẹ̀ jáde ń fi ọ̀wọ̀n hàn, olúkúlùkù àwọ̀ sì ń tọ́ka sí adùn kan pàtó. A tò àwọn àkèsì náà sínú àpótí lórí bébà epo tí ó bá oúnjẹ mu. Ìmọ̀ọ́nà yìí so iṣẹ́ ọnà ìbílẹ̀ pọ̀ mọ́ ọjà òde-òní.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Kolompeh Ìṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àkèsì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Kolompeh Ìṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àkèsì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Kolompeh Ìṣẹ́ Àkọ́kọ́: Ìdìmọ́ Àkèsì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Dimensions & Packaging
- Width:224mm Depth:55mm Height:224mm
- Tags
- Packaging design, Sweets , Design, Graphic Design, Illustration
- Production Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Design Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Project Duration
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Operation Flow
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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