Mazuque Comfort Ẹ̀rọ́ Ìṣẹ̀dá Àwòrán 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
FàdákàFíìmù· 2025
Mazuque Comfort Ẹ̀rọ́ Ìṣẹ̀dá Àwòrán 3D
Client: Morgan Studio
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Fíìmù Category
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- Verified Award Winner
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The Design
About Mazuque Comfort Ẹ̀rọ́ Ìṣẹ̀dá Àwòrán 3D
A ṣe iṣẹ́ àkànṣe yìí láti fi gbogbo àwọn ẹ̀yà ọjà náà hàn lọ́nà ìṣẹ̀dá. Ó jẹ́ ohun alábàápín ṣùgbọ́n kò ba ni lára jẹ́. Èrò rẹ̀ ni láti fi bí ọjà náà ṣe ní ìtura hàn. Ìṣẹ́ ọnà tí àwọn àwòrán àti iṣẹ́ àtọwọ́dọ́wọ́ fún ni lágbára ní àsopọ̀ tó jinlẹ̀ pẹ̀lú àwọn olùwòye tí a ń kà á sí. Gbígba àmúṣágbára láti inú àwọn iṣẹ́ ọnà ńlá jẹ́ àmì ọ̀wọ̀ fún àṣà àtọwọ́dọ́wọ́, nígbà tí a ń wá ọ̀nà ìdàgbàsókè tuntun pẹ̀lú.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mazuque Comfort Ẹ̀rọ́ Ìṣẹ̀dá Àwòrán 3D jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mazuque Comfort Ẹ̀rọ́ Ìṣẹ̀dá Àwòrán 3D yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mazuque Comfort Ẹ̀rọ́ Ìṣẹ̀dá Àwòrán 3D jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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