Samarqand Ìṣàkópọ̀ Baklava by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2025
Samarqand Ìṣàkópọ̀ Baklava
by Sajad Izadi
Client: Hekayat Qand Parsi
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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The Design
About Samarqand Ìṣàkópọ̀ Baklava
Samarqand jẹ́ àpẹẹrẹ ìṣàkópọ̀ fún baklava Qazvin, oúnjẹ dídùn ìbílẹ̀ ti Iran tí a máa ń ṣe pàápàá jùlọ láti inú pistachio tí a ti lọ̀ kúnná. Àpótí káàdíbọ́ọ̀dù náà ni a tẹ̀ pẹ̀lú ọ̀nà offset lórí ìpìlẹ̀ UV, tí a sì fi ìbòjú omi aláìdán parí, èyí tí ó ń ṣẹ̀dá àwọ̀ara tí a lè fọwọ́ kàn. Ìtẹ̀gbéga (embossing) ń fi kún ẹ̀kúnrẹ́rẹ́ àti àfiyèsí ní àwọn ibi tí a yàn, nígbà tí àwọn àwọ̀ aláwọ̀ ewé onírin àti wúrà ń fi iyì hàn. Àwòrán náà so àṣà ìbílẹ̀ àti ti òde-òní ti Iran pọ̀, ní lílo àwọn àwòrán pistachio àti àwọn ìrísí dáímọ́ńdì tí ó ń rán ni létí ìrísí oúnjẹ dídùn náà. Àpótí ẹyọ kan ṣoṣo tún wà fún àwọn rírà kéékèèké.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Samarqand Ìṣàkópọ̀ Baklava jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Samarqand Ìṣàkópọ̀ Baklava yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Samarqand Ìṣàkópọ̀ Baklava jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge. - Dimensions & Packaging
- Width: 260mm Depth: 38mm x Height: 200mm
- Tags
- Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
- Production Technology
- In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience. - Design Challenge
- Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts. - Research
- Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable. - Inspiration
- In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth. - Project Duration
- The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
- Operation Flow
- The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel. - Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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