Guijiu 20 Àpótí Ìgò Ọtí Líle láti ọwọ́ Liandong Zhang and Xueqian Zhang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2025
Guijiu 20 Àpótí Ìgò Ọtí Líle
látọ̀wọ́ Liandong Zhang and Xueqian Zhang
Oníbàárà: Guizhou Guijiu Group Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #170686Àpẹrẹ Náà
Nípa Guijiu 20 Àpótí Ìgò Ọtí Líle
Guijiu 20 jẹ́ àpótí fún ọtí baijiu ti Ṣáínà. Ìgò náà so orí rìbìtì pọ̀ mọ́ ara onígun mẹ́rin, ìrísí tí ó ní ìsopọ̀ pẹ̀lú àwọn èrò ìbílẹ̀ nípa ìṣọ̀kan. Àwọn àwòrán ìgbésókè ti labalábá, ẹyẹ fẹ́níìsì, àwọn ẹyẹ àti ẹja ni a mú láti inú àwọn àmì ìṣàpẹẹrẹ ìbílẹ̀ ti àwọn ẹ̀yà tó wà ní Guizhou, Ṣáínà. Àwọn ìlà òrùka ọdọọdún àti àwọn ìlà pẹrẹsẹ òkè ń tọ́ka sí dídàgbà ọtí àti sí ilẹ̀ àdúgbò náà. Gíláàsì tí ó mọ́ kedere gan-an ni a fi ṣe ìgò náà pẹ̀lú ìdérí onírin, àti pé ìtọ́jú orí rẹ̀ fún gíláàsì náà ní ìrísí bí amọ̀ sísun ní iye owó tí ó kéré. Ara onígun mẹ́rin náà tún mú kí ó rọrùn láti dì í mú.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Guijiu 20 Àpótí Ìgò Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Guijiu 20 Àpótí Ìgò Ọtí Líle yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Guijiu 20 Àpótí Ìgò Ọtí Líle ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
- Ìwọ̀n àti Àpò
- box：140*110*275mm
bottle：115*62*223mm - Àwọn Àkọlé
- Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
- Ìpèníjà Àpèsè
- The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
- Ìwádìí
- In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
- Ìmísí
- Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
- Àkókò Iṣẹ́ Àkànṣe
- The project launched in February 2021 and release to market in June 2024
- Ìlànà Ìṣiṣẹ́
- Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
- Àwọn Ọmọ Ẹgbẹ́
- Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou - Ìfọwọ́sí Àwòrán
- Guizhou Guijiu Group Co., Ltd
Oníṣọwọ́
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