Wúrà Ìdìpò · 2025
Kweichow Moutai Àpótí Ìgò Otí Líle
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2025 in Ìdìpò
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Àpótí Ìgò Otí Líle
Kweichow Moutai jẹ́ àgbékalẹ̀ ìṣàpẹẹrẹ àpótí fún otí líle ilẹ̀ Ṣáínà tí wọ́n ń tà ní ilẹ̀ Japan. Ìrísí ìgò náà dá lórí ìgò Moutai ìbílẹ̀, ó sì gba àwọ̀ àti ìwà ohun èlò amọ̀ Ru Kiln, èyí tí ó bẹ̀rẹ̀ láti ìgbà ìjọba Tang. Ìkọ̀wé ọnà tí ó wà lára àpótí náà wá láti inú ewì kan tí akéwì ilẹ̀ Japan, Ọmọ-ọba Nagaya, kọ ní àkókò ìjọba Tang. Gbólóhùn kan náà fara hàn lára àwọn ohun ìrànlọ́wọ́ tí wọ́n fi ránṣẹ́ láti Japan sí Wuhan, èyí tí ó mú ìbáṣepọ̀ àṣà ìgbà pípẹ́ láàárín àwọn orílẹ̀-èdè méjèèjì wá sí ìrántí. Ìwọ̀n àpótí náà jẹ́ mílímítà 77 ní ìbú, 77 ní ìgùn, àti 173 ní gíga. Àgbékalẹ̀ náà ń ṣiṣẹ́ gẹ́gẹ́ bí ọ̀nà fún pàṣípààrọ̀ àṣà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Kweichow Moutai Àpótí Ìgò Otí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Kweichow Moutai Àpótí Ìgò Otí Líle yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Kweichow Moutai Àpótí Ìgò Otí Líle ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
