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Gushu Jinzhu Àpótí Ìṣàkópọ̀ Èso Gbígbẹ láti ọwọ́ Chushan Design

Gushu Jinzhu Àpótí Ìṣàkópọ̀ Èso Gbígbẹ láti ọwọ́ Chushan Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


WúràÌdìpò· 2025

Gushu Jinzhu Àpótí Ìṣàkópọ̀ Èso Gbígbẹ

látọ̀wọ́ Chushan Design

Oníbàárà: Shenzhen Chushan Design Culture Group Co., Ltd.

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #170992

Àwọ̀

Àpẹrẹ Náà

Nípa Gushu Jinzhu Àpótí Ìṣàkópọ̀ Èso Gbígbẹ

Gushu Jinzhu jẹ́ àpótí ẹ̀bùn tí a ṣe àgbékalẹ̀ rẹ̀ fún èso lóńgánì gbígbẹ. Àpótí náà lo ìhun ìdérí àti ìsàlẹ̀, ó sì tó ọ̀ọ́dúnrún ó lé ọgọ́ta ìdámílíọ̀nù mítà ní gígùn, igba ó lé ogójì ní ìbú, àti àádọ́rùn-ún ní gíga. Ní òde rẹ̀, a rí àwòrán igi lóńgánì tí ó ti pé ọ̀pọ̀ ọ̀rúndún pẹ̀lú àkọlé tí a fi wúrà ṣe lọ́ṣọ̀ọ́, àwọn àwòrán tí a gbẹ́ sára rẹ̀, àti àwọn ẹ̀dá Loong méjì tí wọ́n yí ara wọn ká pẹ̀lú àwọn ẹ̀ka igi lóńgánì. Ìwé àfihàn kan nínú rẹ̀ ṣàlàyé iṣẹ́ ọnà ìgbẹ́sè ìbílẹ̀ àti iṣẹ́ ìdènà ọ̀rinrin. Àpótí náà gba àwọn agolo akiríílíìkì mẹ́rin pẹ̀lú àwọn àmì ewéko àti abọ́ tíì seladọ́nù tí a fi gíláàsì bò tí ó tó ọgọ́rùn-ún ó lé ọgbọ̀n ìdámílíọ̀nù mítà, tí ó ń ṣiṣẹ́ gẹ́gẹ́ bí àwo èso. Àwọ̀ pupa ọsàn náà ṣàpẹẹrẹ àkókò ayẹyẹ.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

Gushu Jinzhu Àpótí Ìṣàkópọ̀ Èso Gbígbẹ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Gushu Jinzhu Àpótí Ìṣàkópọ̀ Èso Gbígbẹ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Gushu Jinzhu Àpótí Ìṣàkópọ̀ Èso Gbígbẹ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Ìwọ̀n àti Àpò
The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Àwọn Àkọlé
Dried Fruit, Loong​, ​Song, ​Ceramics​, food
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
This Heaven-Earth Lid structure centers on a centuries-old tree with ​GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict ​Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 ​Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Ìpèníjà Àpèsè
How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the ​Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Ìwádìí
This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the ​Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a ​social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Ìmísí
Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Àkókò Iṣẹ́ Àkànṣe
The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Ìlànà Ìṣiṣẹ́
The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Àwọn Ọmọ Ẹgbẹ́
Yin peng
Li linlin
Zeng menghao
Ìfọwọ́sí Àwòrán
Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.

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