Eternal Moon Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kẹ́kì Òṣùpá by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2025
Eternal Moon Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kẹ́kì Òṣùpá
Client: Eternal Moon
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #171257The Design
About Eternal Moon Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kẹ́kì Òṣùpá
Ọ̀rọ̀ Ìwé: Eternal Moon jẹ́ àpótí ẹ̀bùn tí a ṣe fún àwọn kẹ́kì òṣùpá. Ìdìpọ̀ náà ṣàfihàn àkòrí Ọ̀tàárọ̀ Àárín Ọdún láti ojú ìwòye tí ó gbòòrò, ní fifi àwọn ìtàn àtọwọ́dọ́wọ́ sílẹ̀ láti dojú kọ ìwàláàyè àìnípẹ̀kun òṣùpá àti àyànmọ́ tí àwọn ènìyàn ń pín pọ̀. Iṣẹ́ ọnà náà ṣàfihàn òṣùpá ní ààyè mẹ́jọ ọ̀tọ̀ọ̀tọ̀: iná, òdòdó, òkúta, ẹ̀ṣújò, òkun, atẹ́gùn, àwọn òkè ńlá àti igbó. A lo ìtẹ̀wé àwọ̀ pàtàkì àti ìwọ̀n gbígbóná fún ìṣàfilọ́lẹ̀. Àpótí ìta wọn 335 nípasẹ̀ 75 nípasẹ̀ 195 milimítà, tí ó sì ń gbé àwọn àpótí kẹ́kì òṣùpá kékeré tí wọ́n jẹ́ 70 nípasẹ̀ 70 nípasẹ̀ 35 milimítà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Eternal Moon Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kẹ́kì Òṣùpá jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Eternal Moon Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kẹ́kì Òṣùpá yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Eternal Moon Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Kẹ́kì Òṣùpá ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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