Xi Feng Jiu Tian Qi Ìṣàpẹrẹ Àpò Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2026
Xi Feng Jiu Tian Qi Ìṣàpẹrẹ Àpò Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #173078The Design
About Xi Feng Jiu Tian Qi Ìṣàpẹrẹ Àpò Baijiu
Xi Feng Jiu Tian Qi jẹ́ àpẹrẹ ìṣàkójọpọ̀ fún ọtí baijiu ti Ṣáínà tó ga jùlọ. A ṣe ìgò náà pẹ̀lú kírísítálì ìbílẹ̀, tí a fi wúrà bò ó nípasẹ̀ ẹ̀rọ eletiriki, tí a sì fi àwọn àwòrán tí a gbẹ́ pẹ̀lú ìtànṣán lésà parí rẹ̀. A ṣe ìdérí rẹ̀ pẹ̀lú irin aluminiọ̀mù aláròpọ̀, tí a sì fi àwọn gígé kírísítálì oníyebíye ṣe é lọ́ṣọ̀ọ́. Ìrísí ìdérí náà mú àwòkọ́ṣe láti orí adé fọ́níìsì tí àwọn ìyàwó máa ń dé ní ilẹ̀ Ṣáínà ìgbàanì. A ṣe àpótí ẹ̀bùn náà pẹ̀lú akriliki, ó sì ní ìrísí tó yàtọ̀ gédégbé. Ìdérí rẹ̀ máa ń gòkè bí aṣọ ìkélé, ó sì máa ń fi ìgò náà hàn díẹ̀díẹ̀. Ìṣíkiri yìí rán wa létí gbígbé ìbòjú pupa sókè nínú ìgbéyàwó ìbílẹ̀ Ṣáínà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Xi Feng Jiu Tian Qi Ìṣàpẹrẹ Àpò Baijiu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Xi Feng Jiu Tian Qi Ìṣàpẹrẹ Àpò Baijiu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Xi Feng Jiu Tian Qi Ìṣàpẹrẹ Àpò Baijiu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- Dimensions & Packaging
- 175mm*120mm*285mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- Design Challenge
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- Project Duration
- September 2023, Shenzhen, China
- Operation Flow
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
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