Zhang Gong Lao Jiu 1975 Àpótí Ìgbájọ Ọtí Líle by Wen Liu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2026
Zhang Gong Lao Jiu 1975 Àpótí Ìgbájọ Ọtí Líle
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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The Design
About Zhang Gong Lao Jiu 1975 Àpótí Ìgbájọ Ọtí Líle
Zhang Gong Lao Jiu 1975 jẹ́ àpótí ìgbájọ tí a ṣe fún ọtí líle ilẹ̀ Ṣáínà kan. Ìrísí rẹ̀ lápapọ̀ gba ìmísí láti ara àwọn igi locust ọlọ́gọ́rùn-ún ọdún tí ó ń hù ní àgbàlá ilé ìpọntí náà. A ṣe àpótí òde láti ara pulp tí kò léwu fún àyíká, a sì ṣẹ̀dá àwọ̀ ara epo igi náà nípasẹ̀ ìtẹ̀gbéga (embossing) dípò títẹ̀ pẹ̀lú tawada. A fi iná sun ìgò náà pẹ̀lú funfun glaze ti Ṣáínà, ìyípadà inú ààrò iná sì ṣẹ̀dá àwọn àpẹẹrẹ àdánidá ní àwọn apá kan. Ojú ìgò náà rán ni létí àwọ̀ ara tí ó ti gbó ti àwọn kòtò ìmúkanra àtijọ́. Ìwọ̀n àpótí náà jẹ́ mílímítà 125 pẹ̀lú 125 pẹ̀lú 290.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Zhang Gong Lao Jiu 1975 Àpótí Ìgbájọ Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zhang Gong Lao Jiu 1975 Àpótí Ìgbájọ Ọtí Líle yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zhang Gong Lao Jiu 1975 Àpótí Ìgbájọ Ọtí Líle jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- Dimensions & Packaging
- 125mm*125mm*290mm
- Tags
- Natural, Unadorned Simplicity
- Production Technology
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- Design Challenge
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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