Chateau Loulan Àpapọ̀-ìdì Ìgò Wáìnì by Wen Liu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2026
Chateau Loulan Àpapọ̀-ìdì Ìgò Wáìnì
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Chateau Loulan Àpapọ̀-ìdì Ìgò Wáìnì
Chateau Loulan jẹ́ àpẹẹrẹ àpapọ̀-ìdì fún wáìnì funfun aládùn-díẹ̀ tí ọtí rẹ̀ kéré, tí wọ́n ń ṣe ní orílẹ̀-èdè Ṣáínà. Wọ́n fi irin ṣe àmì-ìdánimọ̀ rẹ̀ pẹ̀lú àwọ̀ ní apá kan àti ìparí tí ó dàbí ìrì dídì, ó sì ṣàfihàn ẹni ìtàn-àròsọ tí a mọ̀ sí Arẹwà Loulan. Iṣẹ́ ọnà elésò tí a ṣí sílẹ̀, tí ìmọ̀ ọnà funfun-fífò ti ìkọ̀wé ọnà Ṣáínà mú wá sí ọkàn, ló dá fèrèsé tí ìmọ́lẹ̀ lè gba kọjá díẹ̀ tí ó fi àwọ̀ wáìnì tí ó wà nínú hàn. Àwọn ìlà ìkọ̀wé ọnà ní ìsàlẹ̀ ìgò náà rán ni létí ilẹ̀ aṣálẹ̀ ibi tí wọ́n ti ń ṣe wáìnì náà. Ìgò náà jẹ́ mílímítà 76 ní ìbú, mílímítà 76 ní ìgbòòrò àti mílímítà 300 ní gíga.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Chateau Loulan Àpapọ̀-ìdì Ìgò Wáìnì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Chateau Loulan Àpapọ̀-ìdì Ìgò Wáìnì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Chateau Loulan Àpapọ̀-ìdì Ìgò Wáìnì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensions & Packaging
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Production Technology
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Design Challenge
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Research
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Project Duration
- August - December 2024, Shenzhen, China
- Operation Flow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
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