Wúrà Ìdìpò · 2026
Congtai Huofenzi V10 Àpótí Ìgò Ọtí Líle
by Wen Liu
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2026 in Ìdìpò
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 61,053
- Verification code EB90A461C5 · Verify this award
Colors
About Congtai Huofenzi V10 Àpótí Ìgò Ọtí Líle
Congtai Huofenzi V10 jẹ́ àgbékalẹ̀ àpótí fún baijiu tó ga jùlọ, ó sì jẹ́ ìtújáde àkọ́kọ́ tó dá lórí àwọn ẹranko àmì ọdún nínú Ẹ̀ka Huofenzi V. Àwòrán tó wà lára ìgò náà fi ejò kan hàn tí òórùn dídùn baijiu Congtai fà mọ́ra, tó ń rìn bọ̀ láti ọ̀nà jíjìn tó sì yí padà lẹ́yìn tí ó mu ọtí náà. Ejò náà tẹ̀ ara rẹ̀ sí ìrísí lẹ́tà V tí ó dàpọ̀ mọ́ àmì ìdánimọ̀ ẹ̀ka náà. Àwọn àwòrán molecule àti ìwúkàrà, ìrẹsì àti àwọn àṣà ìbílẹ̀ ni a hun sínú ara ejò náà. A fi ọ̀nà ìtẹ̀wé decal tí a fi iná sun lé àwòrán náà sára ìgò gíláàsì náà. Ìgò náà jẹ́ mílímítà 105 ní ìbú, 105 ní ìgùn àti 308 ní gíga.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Congtai Huofenzi V10 Àpótí Ìgò Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Congtai Huofenzi V10 Àpótí Ìgò Ọtí Líle yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Congtai Huofenzi V10 Àpótí Ìgò Ọtí Líle ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
