Fountain Of Fortune Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọdún Tuntun by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IrinÌdìpò· 2026
Fountain Of Fortune Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọdún Tuntun
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọdún Tuntun
Àkójọ ẹ̀bùn yìí ní ìdìpọ̀ tí a fi àwòrán ṣe àpèjúwe rẹ̀, tí ó ní àwọn àpótí méjì ti Omi Ìṣeyọrí àti àpò-ìwé pupa alágbéká tí ń bá ni sọ̀rọ̀. Àpẹẹrẹ yìí tún túmọ̀ ìṣẹ̀ ẹ̀bùn ìbílẹ̀ nípasẹ̀ ìtàn àwòrán, àwọn èròjà àmì-ìdámọ̀, àti ìṣọ̀kan ìbáraẹnisọ̀rọ̀ oní-nọ́mbà. Nípa dídara àwọn àwòrán Ọdún Tuntun ìbílẹ̀ pọ̀ mọ́ àwọn ẹ̀yà ìbáraẹnisọ̀rọ̀ tí ó wà lóde òní, iṣẹ́ náà ṣàfihàn àwọn èròjà ti ara àti oní-nọ́mbà láàrin ìrírí ayọ̀ ọdún tí ó dàpọ̀. Ìṣọ̀kan àwọn àmì ìbílẹ̀ àti ìbáraẹnisọ̀rọ̀ oní-nọ́mbà ṣàfihàn ọ̀nà tí ó so àwọn àṣà àṣà tí ó ti fìdí múlẹ̀ pọ̀ mọ́ àwọn ọ̀nà ìbáraẹnisọ̀rọ̀ ti ìsinsìnyí.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Fountain Of Fortune Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọdún Tuntun jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Fountain Of Fortune Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọdún Tuntun yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Fountain Of Fortune Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ọdún Tuntun nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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