Melodi Chocolate Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìkójọ Ọjà by Ebru Sile Goksel is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2026
Melodi Chocolate Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìkójọ Ọjà
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Melodi Chocolate Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìkójọ Ọjà
Ọ̀rọ̀ Ìwé: Àpẹẹrẹ ìkójọ ọjà yìí gba ìmísí láti inú àṣà ṣíṣe ṣokoléètì ìbílẹ̀ ọwọ́ àwọn oníṣẹ́-ọnà Yúrọ́pù. Ọ̀nà kíkọ àwọn lẹ́tà náà tọ́ka sí àwọn àmì àtọ̀runwá ilé ìtajà oúnjẹ dídùn ìgbàanì, nígbà tí àwọn àmì àwòrán ń sọ nípa ìdára, ọgbọ́n iṣẹ́-ọnà, àti ohun ìní ìní bàbá. Ètò ìríran náà rọrùn láti yí padà, ó sì lè baamu ní ọ̀nà tí ó dọ́gba káàkiri onírúurú àwọn ọ̀nà ìkójọ ọjà. Àwọn ohun èlò tí a yàn dáadáa, àwọn àwọ̀-ojú, àwọn ẹ̀kúnrẹ́rẹ́ èédú fóìlì, àti àwọn ọgbọ́n ṣíṣe iṣẹ́ ń dá ìrísí ọlá-ọ̀gá dídára tí ó yẹ fún títà ní ilé ìtajà àti fún ẹ̀bùn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Melodi Chocolate Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìkójọ Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Melodi Chocolate Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìkójọ Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Melodi Chocolate Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìkójọ Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
- Dimensions & Packaging
- This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
- Tags
- Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
- Production Technology
- This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
- Design Challenge
- Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
- Research
- We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
- Inspiration
- The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
- Project Duration
- We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
- Operation Flow
- Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
- Team Members
- Ebru Sile Goksel
- Image Credits
- Photographer: Yonca Muslubaş
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