Fàdákà Ìdìpò · 2026
Hellenic Routes Ìgò Wáìnì Aṣeé-Túnlò
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2026 in Ìdìpò
- CLIENT: Elgeka
- Estimated Number of Design Views: 20,647
- Verification code 6D8AB039CB · Verify this award
Colors
About Hellenic Routes Ìgò Wáìnì Aṣeé-Túnlò
Hellenic Routes jẹ́ ìgò wáìnì aṣeé-túnlò tí a ṣe àpẹrẹ rẹ̀ gẹ́gẹ́ bí ohun ìrántí àṣà. Ìgò gíláàsì onígun mẹ́rin náà ní ìrísí pẹrẹsẹ bí ìwé, èyí tí ó mú kí gbígbé àti pípamọ́ rẹ̀ rọrùn. A ṣe àwọn àmì ìdánimọ̀ rẹ̀ ní ìrísí ontẹ̀ ìwé ránṣẹ́, wọ́n sì ń fi àwọn aṣọ ìbílẹ̀ ìtàn àròsọ hàn tí ó ní ìsopọ̀ pẹ̀lú àwọn agbègbè tí wọ́n ti ń ṣe wáìnì ní ilẹ̀ Gíríìsì. Bébà dídára jùlọ pẹ̀lú ìparí aláwọ̀ra àti ìtẹ̀wé kíkún fún àlàyé ń mú kí àwọn àwòrán aṣọ ìbílẹ̀ àti àwọn ẹ̀yà férémù náà yọjú dáadáa. Ìgò náà jẹ́ mílímítà 96 ní ìbú, mílímítà 42 ní ìjìnlẹ̀ àti mílímítà 175 ní gíga. Ìrísí rẹ̀ ń pe ni láti tún un lò gẹ́gẹ́ bí ohun àkójọ tàbí ohun ọ̀ṣọ́.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Hellenic Routes Ìgò Wáìnì Aṣeé-Túnlò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Hellenic Routes Ìgò Wáìnì Aṣeé-Túnlò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hellenic Routes Ìgò Wáìnì Aṣeé-Túnlò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
