Dukang Mellow Àpótí Ìgò Ọtí Líle by Wei Li is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2026
Dukang Mellow Àpótí Ìgò Ọtí Líle
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #176666The Design
About Dukang Mellow Àpótí Ìgò Ọtí Líle
Dukang Mellow jẹ́ àgbékalẹ̀ ìgò àti àpótí fún baijiu, ọtí líle tí wọ́n ń pọn ní ilẹ̀ Ṣáínà. Àgbékalẹ̀ náà wà fún àwọn ènìyàn tí wọ́n ń mu ọtí nìkan wọn, ó sì ń wá ọ̀nà láti pèsè ìtùnú ẹ̀mí àti ìtura pẹ̀lú. Ara ìgò náà tẹ́ẹ́rẹ́ ó sì rọra dán, tí ó ń fi ipa ọ̀nà pílánẹ́ẹ̀tì tí ó ń yípo hàn. Ìsàlẹ̀ rẹ̀ tí ó ríbiribi tí ó sì wúwo tí a yí padà ń fi kún ìdúróṣinṣin rẹ̀ ó sì ń dín ewu ìṣubú kù, a sì so ó pọ̀ mọ́ ìdérí onírin. A ṣe ìgò náà pẹ̀lú ìpín gíga ti gíláàsì tí a tún lò, gíláàsì náà sì ṣeé tún lò léraléra láìsí ààlà. Àpótí òde rẹ̀ ń lo bébà tí ó ní ìwé ẹ̀rí igbó.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Dukang Mellow Àpótí Ìgò Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dukang Mellow Àpótí Ìgò Ọtí Líle yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dukang Mellow Àpótí Ìgò Ọtí Líle ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
- Dimensions & Packaging
- Width 96mm x Depth 96.17mm x Height 115.95mm
- Tags
- Self pleasing, Spinning planet, Emotional comfort
- Production Technology
- Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
- Design Challenge
- Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
- Research
- This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
- Inspiration
- Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
- Project Duration
- 2025-07-01
- Operation Flow
- The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
- Team Members
- Liu Xinhui , Dong Jinghong , Li Wei
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