Hong Jiu Àpòtí Ọtí Líle by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2026
Hong Jiu Àpòtí Ọtí Líle
Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #177863The Design
About Hong Jiu Àpòtí Ọtí Líle
Hong Jiu jẹ́ àpòtí ẹ̀bùn fún baijiu, ọtí líle ti orílẹ̀-èdè Ṣáínà. Ìgò náà ní ìrísí afárá aláwọ̀ dídí ìbílẹ̀ ti Ṣáínà, a sì fi gíláàsì kírísítálì borosilicate gíga ṣe é, èyí tí a yàn nítorí ìmọ́lẹ̀ rẹ̀ àti agbára rẹ̀ láti kojú ìfarapa. Òrùlé irin tí a fi wúrà bò, tí a ṣe pẹ̀lú ọ̀nà dídà lost wax tó péye, àti àwọn àwòrán ìṣùjọ, àkọ̀ àti òdòdó tí a fi ọnà cloisonne ṣe ni ó ṣe ọ̀ṣọ́ sí orí rẹ̀. Nígbà tí a bá ṣí ìdérí rẹ̀, inú rẹ̀ máa ṣí sílẹ̀ bí àwòrán ilẹ̀-ayé lẹ́yìn ìgò náà. Àwo àtẹ́lẹ̀ náà tún ń ṣiṣẹ́ gẹ́gẹ́ bí ibi ìfihàn, nítorí náà a lè fi ìgò náà pamọ́ gẹ́gẹ́ bí ohun ọ̀ṣọ́ orí tábìlì.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Hong Jiu Àpòtí Ọtí Líle jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Hong Jiu Àpòtí Ọtí Líle yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hong Jiu Àpòtí Ọtí Líle jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
- Dimensions & Packaging
- The bottle has a diameter of 250 millimeters and a height of 180 millimeters
- Production Technology
- We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
- Design Challenge
- The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
- Research
- Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
- Inspiration
- This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
- Project Duration
- The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
- Operation Flow
- When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.
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