Pinar Nature Blend Ìṣàkópọ̀ Ohun Mímu by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2026
Pinar Nature Blend Ìṣàkópọ̀ Ohun Mímu
by Burkan Ciftciguzeli and Ibrahim Gulbas
Client: B12 Creative Branding
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Pinar Nature Blend Ìṣàkópọ̀ Ohun Mímu
Pinar Nature Blend jẹ́ àpẹẹrẹ ìṣàkópọ̀ fún ẹbí àwọn ohun mímu tí a ṣe láti ara ewéko. Àpẹẹrẹ yìí lo ìtòlẹ́sẹẹsẹ ìran tí ó rọrùn, tí ó bá ìgbà mu, tí ó sì pé pérépéré fún ẹ̀ka àwọn ohun mímu elésèko. A da àwọn àwọ̀ àdánidá pọ̀ mọ́ àwọn àwòrán àfọwọ́yà àti àwọn fọ́tò ohun tí ó wà nínú rẹ̀. Ìtòlẹ́sẹẹsẹ tí ó ṣe kedere ń ran àwọn oníbàárà lọ́wọ́ láti dá irú ọ̀kọ̀ọ̀kan mọ̀ kíákíá. A lo àwọn ìyípadà mímúná dípò àwọn ìdàpọ̀ àwọ̀ rírọ̀, kí ìtẹ̀wé lórí ojú páálí lè máa jẹ́ mímọ́ àti déédéé. Àbájáde rẹ̀ dín ìdàrúdàpọ̀ ojú kù, ó sì ya ẹbí ọjà náà sọ́tọ̀ kúrò lára àwọn ọjà alátakò lórí pẹpẹ.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Pinar Nature Blend Ìṣàkópọ̀ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pinar Nature Blend Ìṣàkópọ̀ Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pinar Nature Blend Ìṣàkópọ̀ Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
- Dimensions & Packaging
- Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
- Tags
- tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
- Production Technology
- Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
- Design Challenge
- The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
- Research
- Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
- Inspiration
- Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
- Project Duration
- The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
- Operation Flow
- Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
- Team Members
- Burkan Ciftciguzeli and Ibrahim Gulbas
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