Idẹ Ìdìpò · 2026
Wellkaya Primary Function: Kúkì Egbòogi Ọkà Wẹẹrẹ
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2026 in Ìdìpò
- CLIENT: Brandsthan
- Estimated Number of Design Views: 7,457
- Verification code 7D1F663CBB · Verify this award
Colors
About Wellkaya Primary Function: Kúkì Egbòogi Ọkà Wẹẹrẹ
Book Text: Ètò ìpọ́nkà náà ń sọ àwọn àǹfààní egbòogi tó ṣeé lò nípasẹ̀ ìtẹ̀léra àkọ́sórí tó ṣe kedere àti ìtòlẹ́sẹẹsẹ ìsọfúnni tó ní ìṣàkóso. A ya oríṣi mẹ́ta sọ́tọ̀ nípa lílo ìṣàkóso àwòrán àwọ̀, ìbámu àwòdì tó dọ́gba, àti àwọn àmì àwòrán tó ṣókí fún ìdámọ̀ kíákíá. Àwọn àwòrán ọ̀gbìn ìgbàanì ń tọ́ka sí ìmọ̀ egbòogi ìbílẹ̀, nígbà tí àwọn àkópọ̀ tó rọrùn ń jẹ́ kí ó ṣeé kà nínú àwọn àyíká ọjà títà. Ìṣàpèjúwe tó díẹ̀ ń ṣàtìlẹ́yìn fún ìṣàkedere àti ìbámu. Àpẹrẹ náà ń dọ́gba àwọn ìtọ́kasí àṣà pẹ̀lú ètò òde òní, ní ríríi dájú pé ó ṣeé kà tí ó sì yàtọ̀.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Wellkaya Primary Function: Kúkì Egbòogi Ọkà Wẹẹrẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Wellkaya Primary Function: Kúkì Egbòogi Ọkà Wẹẹrẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Wellkaya Primary Function: Kúkì Egbòogi Ọkà Wẹẹrẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Dimensions & Packaging
- 174 mm x 60 mm x 198 mm
- Tags
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Production Technology
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Design Challenge
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Research
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Inspiration
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Project Duration
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Operation Flow
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
