Horse Year Àpótí Ìgbékalẹ̀ Àwọn Igi Tùràrí láti ọwọ́ Bingran Zhao jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2026
Horse Year Àpótí Ìgbékalẹ̀ Àwọn Igi Tùràrí
látọ̀wọ́ Bingran Zhao
Oníbàárà: BeiHang University
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #179810Àpẹrẹ Náà
Nípa Horse Year Àpótí Ìgbékalẹ̀ Àwọn Igi Tùràrí
Ọdún Ẹṣin jẹ́ ọ̀wọ́ àpótí ìgbékalẹ̀ fún àwọn igi tùràrí. Àṣà ìṣẹ̀dá náà dá lórí àmì ìkọ̀wé Ṣáínà ìgbàanì (seal script) fún ẹṣin, tí a so pọ̀ mọ́ èdè ìlà ti àwọn tálísímánì Daoist àti àwọn àpẹẹrẹ èéfín. Àwọn oríṣi márùn-ún tẹ̀lé ìyípo àwọ̀ tí ó dá lórí Àwọn Ohun Alámọ̀ Márùn-ún ti irin, omi, igi, iná àti ilẹ̀. A lè gbé àwọn àpótí márùn-ún náà sí ẹ̀gbẹ́ ara wọn láti ṣàgbékalẹ̀ àwòrán ẹṣin tí ń sáré. A ó fa àtẹ inú jáde láti fi tùràrí náà àti ọ̀rọ̀ ìbùkún hàn. Bébà páálí aláìní ìbòjú, àwọn dúdú-ìtẹ̀wé tí a fi soy ṣe àti àtẹ tí a fi ẹ̀rọ mọ láti inú bébà tí a tún lò ń ṣe àtìlẹ́yìn fún àtúnlò.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Horse Year Àpótí Ìgbékalẹ̀ Àwọn Igi Tùràrí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Horse Year Àpótí Ìgbékalẹ̀ Àwọn Igi Tùràrí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Horse Year Àpótí Ìgbékalẹ̀ Àwọn Igi Tùràrí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
- Ìwọ̀n àti Àpò
- Width 160 mm × Depth 40 mm × Height 70 mm
- Àwọn Àkọlé
- Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
- Ìpèníjà Àpèsè
- The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
- Ìwádìí
- This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
- Ìmísí
- Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in May 2025 in Beijing China and finished in November 2025.
- Ìlànà Ìṣiṣẹ́
- Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative. - Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Bingran Zhao
- Ìfọwọ́sí Àwòrán
- Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou
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