Sushico Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìpawọ́nilẹ̀ (Packaging Design) by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2026
Sushico Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìpawọ́nilẹ̀ (Packaging Design)
Client: Sushico
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Sushico Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìpawọ́nilẹ̀ (Packaging Design)
Ọ̀rọ̀ Ìwé: Gẹ́gẹ́ bí ẹ̀wọ̀n ilé oúnjẹ Apá Ìlà Oòrùn Jíjìn àkọ́kọ́ tí ó sì gbòòrò jùlọ ní Tọ́kì, àpẹẹrẹ ìpawọ́nilẹ̀ ti Sushico ṣe àtúntúmọ̀ àkóónú ìpìlẹ̀ àmì-ọjà náà nípasẹ̀ ìwòye tuntun kan, tí ó ń ṣe àgbékalẹ̀ èdè ojú-ìwòran tí ó gbé orí ìmọ̀-ọgbọ́n àti àwọn àmì ti Apá Ìlà Oòrùn Jíjìn lélẹ̀. A ti sọ ẹwà Éṣíà di ti òde-òní nípasẹ̀ àwọn àwòrán tí ó dá lórí kanji aládàáni, tí ọ̀kọ̀ọ̀kan ń sọ ìtàn tirẹ̀. Ìṣàkójọ àwọ̀ ti òde-òní, tí pupa Japan ń darí, àti àwọn òṣùwọ̀n-ìkọ̀wé tí a yàn pẹ̀lú ìṣọ́ra, tí ó bá ẹ̀mí àmì-ọjà náà mu, ń parí ètò kan tí ó kéré ṣùgbọ́n tí ó lágbára.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Sushico Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìpawọ́nilẹ̀ (Packaging Design) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sushico Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìpawọ́nilẹ̀ (Packaging Design) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sushico Iṣẹ́ Àkọ́kọ́: Àpẹẹrẹ Ìpawọ́nilẹ̀ (Packaging Design) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
- Dimensions & Packaging
- Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm - Tags
- Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
- Production Technology
- The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
- Design Challenge
- The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
- Research
- The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
- Inspiration
- The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
- Project Duration
- 2025 Turkey, İstanbul
- Patents
- Copyrights belong to Sushico 2025
- Image Credits
- Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.
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