Sprouties Primary Function: Idanimọ Ọ̀nà Ọjà láti ọwọ́ Studio Matte jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.
IdẹÌpolówó· 2026
Sprouties Primary Function: Idanimọ Ọ̀nà Ọjà
látọ̀wọ́ Studio Matte
Oníbàárà: Studio Matte
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìpolówó
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #181183Àpẹrẹ Náà
Nípa Sprouties Primary Function: Idanimọ Ọ̀nà Ọjà
Book Text: Sprouties jẹ́ ọ̀nà ọjà koríko ológbò tí ó ń wá láti oko dé ọwọ́ ológbò, tí ó ní àwòṣe ìfilọ́lẹ̀ tí ó dá lórí ọ̀pọ̀lọpọ̀ ẹ̀rọ̀ oúnjẹ àti ìtànkálẹ̀ ẹ̀wọ̀n ìpèsè. Òun ni ọ̀nà ọjà àkọ́kọ́ tí ó ń pèsè koríko ológbò tuntun tí ó dùn ní ilẹ̀ Uae. Ní yíyẹra fún àwọn àṣà àtijọ́ nínú ilé-iṣẹ́ ohun ọ̀sìn, ìdánimọ̀ àwòrán náà ń lo èrò Ọlá Àdámọ̀, tí ó ń da àwọ̀ ewé jíjinlẹ̀ pọ̀ mọ́ àwọ̀ ìpara tí ó dára pẹ̀lú lógótáìpù àṣà tirẹ̀. Àwòrán ológbò kan wà ní ìkọ̀kọ̀ nínú lẹ́tà i. Ohun pàtàkì nínú iṣẹ́ àṣàrò náà ni ìdìpọ̀ rẹ̀ tí ó ní ète méjì: ápòòwé onígòngò tí ó ní ihò tí ó máa ń yí padà di ohun ọ̀ṣọ́ tí ó rọrùn fún inú ilé òde-òní ní kété tí a bá ṣí i.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Sprouties Primary Function: Idanimọ Ọ̀nà Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sprouties Primary Function: Idanimọ Ọ̀nà Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sprouties Primary Function: Idanimọ Ọ̀nà Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
- Ìwọ̀n àti Àpò
- Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system - Àwọn Àkọlé
- pet, cat, wellness, premium, natural, feline, grass
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
- Ìpèníjà Àpèsè
- The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
- Ìwádìí
- Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
- Ìmísí
- The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
- Àkókò Iṣẹ́ Àkànṣe
- 6 months, France and UAE
- Ìlànà Ìṣiṣẹ́
- The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk
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