Prepd Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà láti ọwọ́ Cansu Dagbagli Ferreira jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2026
Prepd Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà
látọ̀wọ́ Cansu Dagbagli Ferreira
Oníbàárà: Cansu Ferreira
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #181178Àpẹrẹ Náà
Nípa Prepd Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà
Ọ̀rọ̀ Ìwé: Prepd jẹ́ pátífọ́ọ̀mù ìfìjìṣẹ́ oúnjẹ tuntun tí ó ń yí àwọn àpèsè oúnjẹ láti ọ̀dọ̀ àwọn agbéròyìnjáde díjítà padà sí àwọn oúnjẹ tí a ti pèsè lọ́nà akọ́ṣẹ́mọṣẹ́. Ìdánimọ̀ rẹ̀ dá lórí ẹwà onígboyà, òde òní tí a ṣe láti dàrú àyè fóòtu tẹ̀kìnọ́lọ́jì oúnjẹ. Pẹ̀lú lóògò olóye tí ó ní páànù dídín ẹja nínú àyè òfìfo àti àkópọ̀ àwọ̀ Aláwọ̀ Ewé àti Ọ̀wọ̀ tí ó ní ìyàtọ̀ gíga, àmì ọjà náà ń ṣayẹyẹ ìjápọ̀ láàrin àwọn olùdásílẹ̀ àti àwọn oníbàárà. Nípasẹ̀ fọ́tò tí ó ní ìṣesí, tí ó fi ènìyàn síwájú àti geometry mímọ́, Prepd ń yí ìṣe yíyí ojú-ìwé padà sí ìrírí jíjẹun tí ó ní ìtọ́wò, tí ó ní ipò gíga.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Prepd Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Prepd Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Prepd Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
- Ìwọ̀n àti Àpò
- Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
- Àwọn Àkọlé
- food, app, delivery, digital, modern, colorful
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
- Ìpèníjà Àpèsè
- The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
- Ìwádìí
- Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
- Ìmísí
- The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
- Àkókò Iṣẹ́ Àkànṣe
- 6 months, France and Saudi Arabia
- Ìlànà Ìṣiṣẹ́
- For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.
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