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Chic Della Àpótí Ẹ̀bùn Ìpara Ojú by Jiayi Lu

Chic Della Àpótí Ẹ̀bùn Ìpara Ojú by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.


IdẹÌdìpò· 2026

Chic Della Àpótí Ẹ̀bùn Ìpara Ojú

by Jiayi Lu

Client: Chic Della

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category

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Verified Award Winner

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The Design

About Chic Della Àpótí Ẹ̀bùn Ìpara Ojú

Chic Della jẹ́ àpótí ẹ̀bùn fún ìpara ojú, tí a ṣẹ̀dá papọ̀ pẹ̀lú iṣẹ́ ìtẹ̀wé orí igi Taohuawu ti Suzhou. Àwọn àwòrán òdòdó peony láti inú iṣẹ́ ìtẹ̀wé orí igi ìgbà Ọba Ming tí a ń pè ní Flowers Bloom in Wealth and Prosperity ni a tú palẹ̀ tí a sì tún ṣètò rẹ̀ ní ọ̀nà jiọmẹ́tírì òde òní, nígbà tí a pa àwọn ìlà mímú àti àwọn ìrísí ara iṣẹ́ ìtẹ̀wé ìpilẹ̀ṣẹ̀ mọ́. Àpótí ẹ̀bùn náà ni a fi bébà iṣẹ́ ọnà ṣe pẹ̀lú ìtẹ̀mọ́ fọ́ílì wúrà, ìwọ̀n rẹ̀ sì jẹ́ mílímítà 250 pẹ̀lú 90 pẹ̀lú 250. Orúkọ ẹ̀rọ àkójọpọ̀ náà ni The Secret of Flower Beauty, ó sì ń fi èrò Ìlà-oòrùn hàn nípa lílo òdòdó láti tọ́jú awọ ara.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Chic Della Àpótí Ẹ̀bùn Ìpara Ojú jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Chic Della Àpótí Ẹ̀bùn Ìpara Ojú yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Chic Della Àpótí Ẹ̀bùn Ìpara Ojú ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging
Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags
Branding, Packaging, Gift
Production Technology
The gift box is made using art paper and a gold foil stamping process.
Design Challenge
The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research
Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration
The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration
The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow
The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents
Copyrights belong to CHIC DELLA, 2025.
Team Members
Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer:Jiayi Lu
Image Credits
Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.

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