Narangam and Cardamom Iṣẹ́ Àkọ́kọ́: Ọtí Àpèsè Ìní Ogún by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2026
Narangam and Cardamom Iṣẹ́ Àkọ́kọ́: Ọtí Àpèsè Ìní Ogún
Client: Brandsthan
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Narangam and Cardamom Iṣẹ́ Àkọ́kọ́: Ọtí Àpèsè Ìní Ogún
Àpèrò Ìkọ̀wé: Àpẹ̀rẹ̀ ìdìpọ̀ yìí ń fi ẹ̀ka méjì ọtí àpèsè hàn nípasẹ̀ ètò àwòrán tí ó papọ̀ tí ó dá lórí àwọn àlàyé tí ó jẹyọ láti inú ìní ogún àti ìtòní òde-òní tí ó hàn kedere. Àwọn ètò àwọ̀ ọ̀sàn àti aláwọ̀ ewéko tí ó yàtọ̀ ń ṣe àtìlẹ́yìn fún ìmọ̀ ẹ̀ka lẹ́sẹ̀kẹsẹ̀, nígbà tí ìtẹ̀wé tí ó ní ìtòsẹ́ àti àwọn ẹ̀gbẹ́ ọ̀ṣọ́ ń mú ìtòlẹ́sẹẹsẹ lókun. Àwòrán ilé-ìṣọtí àtayébáyé tí a papọ̀ pẹ̀lú àwọn nǹkan ọ̀gbìn ń fi orírun àti ìdánimọ̀ ohun-èlò hàn. Ìṣàkópọ̀ tí ó dọ́gba, àyè tí a ṣàkóso, àti àwọn àmì embossing tí ó rọ̀rẹ̀ ń mú ìmọ̀lára gíga lókun, tí ń dá ẹbí ọjà kan tí ó papọ̀ pẹ̀lú ìríran to lágbára lórí pẹpẹ àti ìfẹ́ tí kì í parẹ́.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Narangam and Cardamom Iṣẹ́ Àkọ́kọ́: Ọtí Àpèsè Ìní Ogún jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Narangam and Cardamom Iṣẹ́ Àkọ́kọ́: Ọtí Àpèsè Ìní Ogún yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Narangam and Cardamom Iṣẹ́ Àkọ́kọ́: Ọtí Àpèsè Ìní Ogún ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
- Dimensions & Packaging
- The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
- Tags
- Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
- Production Technology
- The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
- Design Challenge
- The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
- Research
- Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
- Inspiration
- The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
- Project Duration
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- Operation Flow
- The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.
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