Fàdákà Ìdìpò · 2026
Mountain River and Sage Àpótí Ẹ̀bùn fún Ọtí Baijiu
by Yao Wu
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2026 in Ìdìpò
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 16,320
- Verification code 8C2312295C · Verify this award
Colors
About Mountain River and Sage Àpótí Ẹ̀bùn fún Ọtí Baijiu
Mountain River and Sage jẹ́ àgbékalẹ̀ àpótí ẹ̀bùn fún baijiu, ọtí líle tí wọ́n ń fọ̀ ní ilẹ̀ Ṣáínà. Wọ́n fi bébà iṣẹ́ ọnà funfun aláìdán ṣe apá òde rẹ̀, pẹ̀lú àwòrán ọ̀nà tí wọ́n tẹ̀ pẹ̀lú fọ́ìlì aláwọ̀ idẹ ní ọ̀nà tí ó rọrùn tí kò sì pọ̀ jù. Nínú rẹ̀, àpótí onírú kódẹ́ẹ̀sì tí wọ́n fi igi tí a ṣe lọ́nà ẹ̀rọ pẹ̀lú awọ igi óòkù ṣe máa ń ṣí bíi ìwé. Ìdérí inú rẹ̀ máa ń tú sílẹ̀ di àwòrán gbígbòòrò ti Òkè Tai àti Odò Yellow, tí wọ́n tẹ̀ sórí bébà eléèpo, tí ó sì yí ìgò mẹ́ta àti ìwé ẹ̀rí kan ká. Àgbékalẹ̀ náà mú ìmísí láti inú àṣà àti ilẹ̀ àgbègbè Ìpínlẹ̀ Shandong. Ọ̀nà tí ó rọrùn tí ó sì bá ìgbà òde òní mu ni wọ́n lò dípò àṣà ìgbà àtijọ́ tí ó wọ́pọ̀ nínú àgbékalẹ̀ àpótí ọtí.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Mountain River and Sage Àpótí Ẹ̀bùn fún Ọtí Baijiu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mountain River and Sage Àpótí Ẹ̀bùn fún Ọtí Baijiu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mountain River and Sage Àpótí Ẹ̀bùn fún Ọtí Baijiu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
- Dimensions & Packaging
- Length 300mm x Width 240mm x Height 190mm
- Tags
- Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
- Production Technology
- The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
- Design Challenge
- How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
- Research
- This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
- Inspiration
- The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
- Project Duration
- The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
- Operation Flow
- Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation. - Patents
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- Image Credits
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