Irin Ìdìpò · 2026
Twiggle Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì Egbòogi
- Àmì-ẹ̀yẹ Irin A' Design Award 2026 in Ìdìpò
- CLIENT: Brandsthan
- Estimated Number of Design Views: 6,159
- Verification code 196481AF50 · Verify this award
Colors
About Twiggle Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì Egbòogi
Ìdìpọ̀ Tíì Twiggle jẹ́ ètò àwòrán ìṣọ̀kan tí a ṣe fún oríṣi tíì egbòogi mẹ́rin: Hibiscus, Chamomile, Lemongrass, àti Peppermint. Ọ̀kọ̀ọ̀kan ni a fi ìyàtọ̀ hàn nípasẹ̀ àkójọpọ̀ àwọ̀ pàtàkì àti àwòrán ohun ọ̀gbìn ní kíkún, tí ó jẹ́ kí ìdámọ̀ ọjà hàn kedere. Àwòn lẹ́tà tí ó gbámúṣé mú kíka rọ̀rùn síi, nígbà tí ìtòlẹ́sẹẹsẹ tí a ṣètò dáadáa ń ṣàkóso ìsọfúnni lọ́nà tí ó múná dóko. Àkópọ̀ tí ó dọ́gba dá wíwàníhìn-ín tí ó lágbára sórí pẹpẹ àti ìtẹ̀síwájú àwòrán jákèjádò oríṣiríṣi náà, tí ó yọrí sí ọ̀nà ìdìpọ̀ tí ó ní ìtànná síbẹ̀ tí ó tòdì tí ó mú kí ìdámọ̀ àti ìyàtọ̀ pọ̀ síi.
About the Àmì-ẹ̀yẹ Irin A' Design Award
Twiggle Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì Egbòogi jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Twiggle Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì Egbòogi yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Twiggle Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Tíì Egbòogi nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
- Dimensions & Packaging
- Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
- Tags
- Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
- Production Technology
- Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
- Design Challenge
- The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
- Research
- Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
- Inspiration
- The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
- Project Duration
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- Operation Flow
- Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.
