Idẹ Ìdìpò · 2026
Rock Rhyme Tea Àpòtí Ìkó Tíì
- Àmì-ẹ̀yẹ Idẹ A' Design Award 2026 in Ìdìpò
- Estimated Number of Design Views: 5,396
- Verification code 6BCFB5C336 · Verify this award
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About Rock Rhyme Tea Àpòtí Ìkó Tíì
Rock Rhyme Tea jẹ́ àpẹrẹ àpòtí ìkó fún Wuyi Rock Tea, tíì oolong ti Ṣáínà. Àwọn ohun ọ̀gbìn tíì tí ń hù nínú àwọn pàlàpálá àpáta ni ó ṣí àpẹrẹ náà sílẹ̀. A da àwọn àwòrán aláwọ̀ eérú àpáta pọ̀ mọ́ àwọn ohun èlò ìtẹ̀wé onígi ti Ìjọba Song àti àwọn ọ̀nà fẹ́lẹ̀fẹ́lẹ̀ ìgbàlódé. Àkójọpọ̀ náà ní àwọn agolo tíì, ọ̀wọ́ ìgò fún tíì tí a fi omi tútù pọ̀n àti ìwé pẹlẹbẹ kan tí ó ṣàlàyé iṣẹ́ ọnà ìbílẹ̀ oní-ìgbésẹ̀ méjìlá. Àwọn ohun èlò fúyẹ́ ṣe àfarawé ìrísí àpáta gidi, nígbà tí àwọn agolo inú ń lo àwọn ohun èlò tí ó ń dènà ọ̀rinrin àti ìmọ́lẹ̀. Àwọn ohun ìgbérù okùn hemp tí a fi ọwọ́ hun rán ni létí àwọn ewé tíì tí a ká. Àpòtí ìkó náà bá ìpamọ́ nílé àti ìrìnàjò mu.
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Rock Rhyme Tea Àpòtí Ìkó Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Rock Rhyme Tea Àpòtí Ìkó Tíì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Rock Rhyme Tea Àpòtí Ìkó Tíì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Press Kit
- Unique Properties
- This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
- Dimensions & Packaging
- Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm - Tags
- Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
- Production Technology
- The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
- Design Challenge
- To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
- Research
- This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
- Inspiration
- This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
- Project Duration
- The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
- Operation Flow
- The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
- Patents
- Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
- Image Credits
- Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
