Propeller Awọn Aami by Studija Creata is a highly esteemed winner of the very prestigious 2014 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2014
Propeller Awọn Aami
Client: Stumbras
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
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The Design
About Propeller Awọn Aami
Propeller jẹ ikojọpọ ti awọn ẹmi lati ọpọlọpọ awọn ẹya ti agbaye, ni nkan ṣe nipasẹ akori irin-ajo afẹfẹ ati arinrin ajo awakọ bi ohun ami iyasọtọ. Awọn ẹya ti iru ọti oyinbo kọọkan ni a ṣafihan nipasẹ awọn aworan pupọ, awọn akọle ti o jọra awọn baaji ti afẹfẹ ati awọn aworan afọwọya ti n ṣiṣẹ bi awọn ilana mimu amulumala. Oniruuru Multifaceted ti ni ibamu pẹlu awọn ohun orin pupọ ti awọn eekanna awọ, awọn lacquers oriṣiriṣi, awọn apẹẹrẹ ati fifa embossing.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Propeller Awọn Aami jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Propeller Awọn Aami yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Propeller Awọn Aami ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
- Tags
- Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
- Production Technology
- Flexo printing, cold foil, glossy and matt varnish, embossing.
- Design Challenge
- To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
- Research
- Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
- Inspiration
- Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
- Project Duration
- Started in 2013, the collection will be expanded with other beverages.
- Operation Flow
- The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA") - Image Credits
- Edgaras Marozas
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